Deliverability

Best Email Warmup Tools: 10 Options Compared

Ten email warmup tools compared on starting price, free trial and API access, plus manual vs automated warmup and what a warmup score can and cannot prove.

Max Korolev
Max KorolevFounder & CEO, Outreach2dayUpdated 16 min read
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The best email warmup tool is the one you don't pay for separately. Outreach2day includes warmup in every $2.50 mailbox, and Instantly and Smartlead include it in their sending plans. Standalone warmup tools (lemwarm, Warmup Inbox, MailReach, Mailwarm, Mailivery, Warmy, InboxAlly) fit mailboxes you already own at Google, Microsoft or another host; the lowest standalone list price below is $15 a month for one inbox. Folderly is for diagnosing placement.

This guide compares ten tools: what each one does, how it is priced, whether it has a free trial or an API, and where it falls short. Every competitor price and trial below comes from the vendor's own pricing page, checked October 2, 2026. Prices change often, so check the vendor's page before you buy. For what a warmup service does and what it costs, see email warmup service. For the day-by-day plan, whatever tool you use, see how to warm up a new email domain. A condensed edition of this comparison is available as a PDF report.

We make Outreach2day, and it is our #1: warmup, a sequencer and Google and Outlook placement tests come inside one $2.50 mailbox, so there is no second tool to pay for. The other nine are listed in no particular order.

Email Warmup Tools at a Glance

Type, entry price, free plan or trial, and API access for each tool, as the vendor states them. "Not listed" means the vendor's pricing page does not mention it. Prices are for monthly billing unless the cell says yearly.

Tool

Type

Starting price

Free plan or trial

API

Outreach2day

Included with mailboxes

$2.50 per mailbox a month, minimum 12 mailboxes ($30)

No free trial

Yes: start, pause and check warmup

lemwarm

Standalone; included in every lemlist plan

$29 per email address a month ($24 billed yearly)

Not listed; included with lemlist plans

Not listed

Warmup Inbox

Standalone

$15 per inbox a month (Basic, 75 warmup messages a day)

7-day free trial, no credit card

Yes, on every plan

MailReach

Standalone

$25 per mailbox a month for 1 to 5 mailboxes, $16 from 51

Not listed

Yes

Mailwarm

Standalone

$69 a month billed yearly (Starter, 1 mailbox)

No free trial (vendor FAQ)

Not listed

Mailivery

Standalone

$29 a month (Starter: unlimited mailboxes, 200 warmup emails a day shared)

7-day free trial

Yes, REST API

Warmy

Standalone

From $49 a month, priced by warmup volume

7-day free trial, no credit card

Yes

Instantly

Built into a sequencer

$47 a month (Growth: unlimited accounts and warmup)

14-day free trial, no card; 2 connected accounts

Yes, on paid Outreach plans

Folderly

Standalone, deliverability diagnostics

$96 per mailbox a month on a yearly plan

Free plan for its Inbox Insights placement tests (2 a month)

Not listed

InboxAlly

Standalone, on top of your ESP

$149 a month (Starter: 1 sender profile)

10-day free trial, no credit card

Yes, REST API

Sources, checked October 2, 2026: Outreach2day, lemwarm, Warmup Inbox, MailReach, Mailwarm, Mailivery, Warmy, Instantly, Folderly, InboxAlly.

1. Outreach2day

Outreach2day is an email infrastructure platform for cold outreach. It registers domains, sets up SPF, DKIM and DMARC, creates mailboxes and warms up every mailbox it creates. That removes the manual DNS and mailbox setup from launching a new batch of sending accounts.

Warmup is included for every mailbox and runs for as long as you keep it. Each mailbox shows its warmup inbox, spam and bounce rate, and Google and Outlook placement tests are included, so you can see a mailbox degrading before it hurts a campaign. Campaigns, sequences and one inbox for replies are included too.

Outreach2day platform showcasing its user interface and features

Key Features & Use Cases

Outreach2day fits agencies and sales teams that run many sending mailboxes and want deliverability and sending in one place.

  • Automated mailbox and DNS setup: onboard a new client or add SDR capacity without editing DNS by hand

  • Built-in warmup: included in every mailbox: 25+ warmup emails a day to Google recipients, 25 to Outlook and 25 to other providers

  • Health monitoring: warmup inbox, spam and bounce rate per mailbox, plus Google and Outlook placement tests

  • Sequencer: campaigns, sequences and one inbox for replies, in the same $2.50

  • Exports: send mailbox credentials to Instantly, Smartlead, Reply, Apollo and other sending tools, or send from Outreach2day itself

  • API and MCP: start, pause and check warmup from code with the email warmup API, or from an AI assistant through the hosted MCP server (start_warmup, get_warmup_status)

Pricing and Practical Considerations

Pricing is per mailbox: $2.50 per mailbox per month, for example $62.50 a month for 25 mailboxes (see pricing). Warmup, the sequencer, DNS setup, per-mailbox analytics and placement tests are included in the per-mailbox price. The minimum is 12 mailboxes, $30 a month. There is no free trial; billing is month to month.

Warmup runs on the SMTP/IMAP mailboxes you create in Outreach2day, on your own domains. They also sync to Instantly and Smartlead by API key with warmup still running on our side. Outreach2day does not warm up Google Workspace or Microsoft 365 accounts bought elsewhere.

Other Email Warmup Tools

2. lemwarm

lemwarm is the warmup tool from lemlist. It exchanges real emails with other users' inboxes to build sender reputation and shows a daily deliverability score. It is bundled with lemlist plans and also sold on its own.

  • Warmup network: exchanges with other lemwarm users' inboxes

  • Setup checks: flags DNS and configuration problems

  • Price: $29 per email address a month on Essential and $49 on Smart ($24 and $40 billed yearly); every lemlist plan includes lemwarm

  • Fit: best for teams that already send with lemlist

Website: lemwarm

3. Warmup Inbox

Warmup Inbox is a standalone warmup service with a simple setup and a peer network of real inboxes across Gmail, Outlook and other providers.

  • Peer-to-peer network: warmup exchanges with other customers' inboxes

  • Monitoring: placement and reputation tracking per inbox

  • Price: $15 per inbox a month on Basic (75 warmup messages a day), $49 on Pro (250) and $79 on Max (1,000); the per-inbox price drops as you add inboxes

  • Extras: outreach sequences on every plan, a developers API, and a free placement test that needs no sign-up

  • Trial: 7-day free trial without a credit card

Warmup is the core of the product. It sells no mailboxes or domains, so those come from your email host.

Website: Warmup Inbox

4. MailReach

MailReach combines warmup with spam tests and placement monitoring. It works with any provider that supports SMTP, including Gmail, Outlook, Zoho and SendGrid.

  • Warmup: engagement with a network of established accounts, up to 100 emails a day

  • Spam tests: automatic tests with Slack and webhook alerts and inbox placement by provider; the warmup plan includes at least 20 spam test credits

  • Checks: SPF, DKIM and DMARC checker and a blacklist checker

  • Price: $25 per mailbox a month for 1 to 5 mailboxes, $19.50 for 6 to 20, $18 for 21 to 50 and $16 from 51; 20% off on yearly billing

  • API: a warmup API and a spam test API

Website: MailReach

5. Mailwarm

Mailwarm pairs warmup with continuous inbox placement testing.

  • Placement tests: inbox vs spam results per mailbox and SMTP account

  • Providers: Gmail, Outlook, Yahoo, Zoho, SendGrid, Mailgun and AWS

  • Support: deliverability sessions with an expert on every plan

  • Price: Starter $69 a month billed yearly (1 mailbox, up to 50 warmup emails a day), Growth $159 (3 mailboxes), Scale $479 (10 mailboxes)

  • Trial: none; the vendor's FAQ says warmup starts as soon as you connect an inbox

Website: Mailwarm

6. Mailivery

Mailivery uses AI to hold conversations with real mailboxes and lets you connect unlimited mailboxes.

  • Unlimited mailboxes: on every plan; the plan sets the daily warmup volume shared across them

  • AI interactions: opens and replies generated automatically

  • Extras: placement tests, blacklist monitoring, email verification, team management and an API

  • Price: Starter $29 a month (200 warmup emails a day), Professional $79 (800), Business $199 (2,500); about 25% less on yearly billing

  • Trial: 7-day free trial

Website: Mailivery

7. Warmy

Warmy combines warmup with deliverability diagnostics.

  • Placement tests: seed-list tests of inbox, spam and promotions placement

  • Diagnostics: DNS checks, DMARC monitoring and a Google Postmaster Tools integration

  • Price: plans from $49 a month, priced by warmup volume

  • Trial: 7-day free trial without a credit card

Website: Warmy

8. Instantly

Instantly is a cold email sending platform with warmup built in. Its outreach plans include unlimited email accounts and unlimited warmup.

  • Unlimited accounts: connect and warm up as many mailboxes as you need

  • Warmup analytics: health and status per account

  • Price: Growth $47 a month ($37.60 billed yearly), Hypergrowth $97; the Light Speed plan ($358) adds SISR, which Instantly describes as dedicated or private server and IP rotation

  • Trial and API: 14-day free trial without a card (250 uploaded contacts and 1,000 emails); API access on paid Outreach plans

  • Fit: teams that already send with Instantly

Website: Instantly

9. Folderly

Folderly is a deliverability platform for diagnosing placement: it argues that warmup alone does not fix placement. It monitors domains, mailboxes, IPs and templates and explains why mail lands in spam.

  • Spam trigger analysis: checks templates for content that hurts delivery

  • Monitoring: domain, mailbox and IP reputation in one place

  • Pricing: $96 per mailbox a month on a yearly plan, with a demo for larger teams; its Inbox Insights placement tester has a free plan with 2 tests a month

Website: Folderly

10. InboxAlly

InboxAlly generates engagement with your messages to teach inbox providers that recipients want your mail, and helps plan the volume ramp-up for new domains.

  • Works with your ESP: integrations and a REST API

  • Ramp-up planning: guidance on volume increases and domain warming

  • Price: Starter $149 a month (1 sender profile, 100 seed emails a day), Plus $645, Premium $1,190

  • Trial: 10-day free trial without a credit card

Website: InboxAlly

Email Warmup Tools Compared

Product

What It Does

Pricing Model

Best For

Outreach2day

Domains, mailboxes, DNS setup, warmup, sending, placement tests

$2.50 per mailbox per month, all included

Teams that want warmup and sending on one bill

lemwarm

Peer-network warmup, setup checks

Per email address, or included with lemlist

lemlist users

Warmup Inbox

Peer-network warmup, outreach sequences, placement test

Per inbox, 7-day free trial

Small teams that mainly need warmup

MailReach

Warmup, spam tests, verification

Per mailbox, lower at volume

Teams that want warmup plus testing

Mailwarm

Warmup, continuous placement tests

Plans by mailbox count

Teams that want expert help

Mailivery

AI warmup, placement tests, blacklist monitoring

Plans by daily volume, unlimited mailboxes, 7-day free trial

Agencies

Warmy

Warmup, seed tests, DNS and DMARC checks

Plans by warmup volume, 7-day free trial

Teams that want diagnostics

Instantly

Sending platform with unlimited warmup

Monthly plans, 14-day free trial

Teams that already send with Instantly

Folderly

Deliverability monitoring, placement tests, content checks

Per mailbox, demo

Teams fixing existing placement problems

InboxAlly

Engagement-based warmup, ramp-up planning, placement tests

Plans by seed volume, 10-day free trial

Senders on their own ESP

Free Email Warmup and Trials

None of the ten pricing pages lists a free plan for warmup itself. Five tools offer a free trial, lemwarm comes with every lemlist plan, and Folderly has a free plan for placement tests. The table lists only what each vendor states on its own pricing page, checked October 2, 2026.

Tool

What is free

How long

Card needed

Includes warmup

Warmup Inbox

Trial of any plan

7 days

No

Yes

Warmy

Trial of every feature

7 days

No

Yes

Mailivery

Trial of any plan

7 days

Not stated

Yes

InboxAlly

Trial of Autowarmup, the dashboard and the free toolkit

10 days

No

Yes

Instantly

Trial of the sending platform: 250 uploaded contacts and 1,000 emails

14 days

No

Yes, 2 accounts

lemwarm

Included in every lemlist plan

With a lemlist plan

Not stated

Yes

Folderly

Inbox Insights placement tests and Pulse alerts

2 tests a month; alerts at $0

Not stated

No

A trial can end before the first 14 days of warmup. We require 14 days before the first cold email and reach full volume around day 21 (how long to warm up). Use a shorter trial to evaluate the dashboard and network. InboxAlly says full reputation repair typically takes 4–8 weeks.

Warmup has to keep running. Turning it off when the trial ends removes the steady flow of opened and answered emails next to your cold volume (keep warmup running). Budget for the paid plan from the start.

One warmup network per mailbox. Two networks mix their numbers and make the inbox rate harder to read. Compare trials sequentially, or use separate mailboxes for each network.

Several vendors also publish free one-off tools, such as a spam checker or a single placement test, for example MailReach, Mailwarm, Warmup Inbox and InboxAlly. They check one email and do not warm up a mailbox.

Outreach2day has no free trial. Warmup is included in the $2.50 mailbox price, from 12 mailboxes ($30 a month), and runs for as long as you keep the mailbox.

Manual vs Automated Warmup

Manual warmup means you send and answer emails from the new mailbox yourself: to colleagues, partners and other people who open and reply, a few a day at first and more each week. Automated warmup hands that job to a tool. It connects the mailbox to a network of other inboxes that send to it, open its messages, reply and move them out of spam, on a daily schedule that rises over time.

Both follow the rule Google gives new senders: "Start with a low sending volume to engaged users, and slowly increase the volume over time" (Google sender guidelines).

Manual warmup

Automated warmup

Who sends and replies

You and people you know

A network of other inboxes

Daily volume

What you can write and answer by hand

Set by the tool; 75+ warmup emails per mailbox a day at Outreach2day

Spam rescues

Only if your contacts check spam and move your email

Network inboxes move warmup emails out of spam

Monitoring

Your own notes

Warmup inbox and spam rate per mailbox, depending on the tool

After cold email starts

Hard to keep up next to campaigns

Keeps running beside cold email

Cost

Your time

A subscription, or included in a mailbox or sequencer price

Manual warmup fits a mailbox that writes to people who already know you. For a set of cold sending mailboxes, use a tool to keep the schedule running alongside campaigns.

How to Warm Up Email Automatically

  1. Set up SPF, DKIM and DMARC on the sending domain and test the records; warmup can fail quietly when DNS has not propagated, and new records can take up to about two days

  2. Create or connect the mailbox: Outreach2day mailboxes are ready within 24 hours; in a standalone tool, connect your Google, Microsoft or SMTP mailbox

  3. Turn warmup on in the dashboard, through an API (Outreach2day: POST /warmup/operations with the enable action, see the email warmup API) or from an AI assistant through an MCP server (Outreach2day: start_warmup)

  4. Confirm it is running: "connected" in a sending tool only means the tool can log in, so check that warmup emails are being sent and received

  5. Send only warmup emails for the first 14 days, then start cold email at a low volume and reach up to 25 cold emails per mailbox a day around day 21 (day-by-day schedule)

  6. Keep warmup running at a steady volume for as long as the mailbox sends; change it in small steps

For an earlier start, some vendors sell mailboxes they have already warmed; pre-warmed inboxes compares their prices and what carries over.

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Does Email Warmup Work?

Warmup gives a new mailbox a sending history and a way to monitor its warmup traffic. Cold placement also depends on the recipient, list and message.

What the Warmup Inbox Rate Shows

  • Partner placement: whether warmup emails reach the network's inboxes, day by day

  • A change to investigate: rising warmup spam rate can signal a problem with the mailbox, domain or sending IPs

  • The pattern: compare affected mailboxes and domains before deciding where the problem sits

What It Does Not Show

  • Cold placement: network partners know your mailbox; prospects have no such history

  • Campaign copy: test the campaign beside a neutral control message

  • Recipient behavior: complaints, replies and auto-replies come from the campaign

The warmup inbox rate dropped answer walks through what to check when the number falls, and the free warmup metrics reader skill reads a warmup dashboard with an AI assistant and flags the mailboxes to investigate.

What We Recommend

Warmup is required in our sending setup: 14 days before the first cold email, then a gradual rise to up to 25 cold emails per mailbox a day around day 21. Keep warmup running alongside campaigns. The schedule covers the ramp and slower starts on extensions such as .info.

How to Check That It Worked

Before you raise cold volume, check three things: the warmup inbox rate is stable across several days, SPF, DKIM and DMARC pass on a test message, and a placement test with a neutral email lands in the inbox for Google and Outlook recipients. Run the inbox placement test as a pair: a neutral control email and your campaign email from the same mailboxes in the same minute, repeated on another day before you act. Are placement tests reliable? explains how to read the pair. After launch, replies and auto-replies per mailbox show whether real recipients receive your mail.

Warmup With Placement Tests and Mailbox Health in One Account

Three kinds of products put warmup next to placement data: standalone warmup tools with placement or spam tests (MailReach, Mailwarm, Mailivery, Warmy, InboxAlly), sequencers with warmup built in (Instantly, and lemlist with lemwarm), and mailbox providers that include warmup in the mailbox. Outreach2day is the third kind. One account holds the mailboxes, their warmup, their health numbers and the placement tests:

What you get

At Outreach2day

Warmup

75+ warmup emails per mailbox a day (25+ to Google recipients, 25 to Outlook, 25 to other providers), for as long as you keep the mailbox

Mailbox health

Warmup inbox, spam and bounce rate per mailbox

Placement tests

Google and Outlook seed tests; inbox or spam for each seed

Sending

Campaigns, sequences and one inbox for replies, or export to Instantly, Smartlead and other tools with warmup still running

Control from code

Warmup API, and the hosted MCP server at https://public.outreach2day.com/mcp with OAuth sign-in

Price

$2.50 per mailbox a month, minimum 12 mailboxes; volume discounts for large orders

When several mailboxes deteriorate, check whether they share a domain. Compare neutral and campaign placement, hold affected cold volume while investigating, and keep warmup running.

FAQ

What is the best email warmup tool?

Our pick is Outreach2day (we make it): warmup, sending and placement tests come in the $2.50 mailbox. For Google or Microsoft mailboxes you already own, compare standalone tools such as MailReach and Warmup Inbox.

Do I need a warmup tool if my sequencer has warmup?

No. Instantly and Smartlead include warmup in every plan, and Outreach2day includes it in the mailbox. A second warmup tool on the same mailbox adds cost and mixes two networks' numbers.

Is there a free email warmup tool?

The listed tools offer trials or warmup inside a paid subscription. Warmup Inbox, Warmy and Mailivery have 7-day trials, InboxAlly 10 days and Instantly 14 days. See the trial table for limits; Outreach2day warmup is included in its $2.50 mailbox price.

Does email warmup actually work?

It gives a mailbox a sending history and measurable warmup traffic. A high score alone cannot prove cold placement: check authentication, paired placement tests and campaign replies before raising volume.

How do I warm up email automatically?

Authenticate the domain, connect the mailbox and enable warmup in the tool. Confirm messages are sent and received. Outreach2day warms every mailbox it creates; API and MCP controls are described above.

What is the cheapest email warmup service?

By list prices checked October 2, 2026: Outreach2day is the lowest per mailbox at $2.50 a month with warmup included, for mailboxes created in Outreach2day (minimum 12, $30 a month). For a mailbox you already own, Warmup Inbox Basic is the lowest standalone price at $15 per inbox a month (75 warmup messages a day). Mailivery Starter costs $29 a month for unlimited mailboxes that share 200 warmup emails a day, and Instantly Growth costs $47 a month with unlimited accounts and warmup inside the sequencer.

How long should a warmup tool run?

At least 14 days before the first cold email, and then for as long as the mailbox sends. See how to warm up a new email domain for the ramp.

Which cold email infrastructure includes warmup?

Outreach2day, Instantly, Smartlead and Zapmail include it; InboxKit sells it as an add-on and Mailforge as a separate product, Warmforge. The comparison with full-setup costs is in best cold email infrastructure providers.

Sources

Checked October 2, 2026. The pricing-page links above support the plan, trial and API table; these additional sources cover how to use the tools:

Outreach2day creates mailboxes, sets up DNS and warms up every mailbox, from 12 mailboxes at $2.50 each (see pricing).

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