Clay Pricing 2026: Actions, Data Credits and Cost to Send

Clay has four plans: Free ($0, 500 actions and 100 data credits a month), Launch (from $185 a month on monthly billing, 15,000 actions and 2,500 data credits), Growth (from $495, 40,000 actions and 6,000 data credits) and Enterprise (custom, annual). Billed yearly, Launch starts at $167 a month and Growth at $446. Seats are unlimited on every plan. A plan's price is two tiers added together: actions pay for the work Clay does, and data credits pay for the data it buys from 150+ providers. In Clay's own example a work email costs 0.5 data credit when one is found, so 5,000 contacts fit into Launch at $185. Sending each of them 3 emails within a month takes 28 mailboxes on 6 domains: $70 a month with Outreach2day plus $78 a year for domains.

Prices below are from clay.com/pricing and Clay's docs, checked October 14, 2026. Our own figures come from the capacity model behind the cold email capacity calculator.

Clay Plans and Prices

Tables hold up to 200 rows on Free and 50,000 on Launch and Growth; Enterprise enriches more than 50,000 records at once. Launch adds phone enrichment, job change and company news signals, and sending through the Clay Sequencer or a sequencer integration. Growth adds CRM sync, data warehouse sync, HTTP API calls, webhooks, web intent signals and domains and mailboxes for the Clay Sequencer. Enterprise adds SSO, role-based access and a dedicated growth strategist.

Action and data credit tiers

Each paid plan lets you raise actions and data credits separately. Monthly billing:

Launch at $185 is 15,000 actions ($60) plus 2,500 data credits ($125); Growth at $495 is 40,000 actions ($205) plus 6,000 data credits ($290). On yearly billing the same pairs are $54 + $113 and $185 + $261 a month.

How Clay Credits Work

• "If an enrichment returns no result, you're not charged Data Credits or Actions"

• With your own API key for a provider, a lookup uses 1 action and no data credits

• Data credits roll over up to 2x the monthly amount on monthly plans; actions reset every cycle

• Top-ups of data credits cost 30% more than the tier price, from 250 credits; actions can't be topped up

• Clay's guide: a fully enriched record "typically costs 6–20 Data Credits"; phone numbers are the expensive part

What One Contact Costs in Clay

For an email-only list: 0.5 data credit for the email plus 3 actions (find, validate, export). On Launch's base tiers that is 0.5 × $0.05 + 3 × $0.004 = $0.037 a contact.

Add phone numbers, LinkedIn profiles or AI research per row and the cost moves toward Clay's 6 to 20 data credits a record.

What It Costs to Send to 5,000 or 20,000 Clay Contacts

A Clay table is half the job. To email it you need valid addresses, mailboxes on domains that are not your main one, two weeks of warmup, and enough mailboxes that none of them sends more than about 25 cold emails a day. Here is the full bill for sending every contact 3 emails within one month (22 sending days), at list prices with monthly billing.

How the lines are worked out:

1. Clay. 5,000 emails at 0.5 data credit is 2,500 credits; finding, validating and exporting 5,000 rows is 15,000 actions. Both fit Launch's base tiers. 20,000 rows need 10,000 data credits and 60,000 actions.

2. Verification. Keep only rows whose email validation is Valid; Clay marks catch-all, unknown and role-based addresses as less reliable. Outreach2day does not sell or verify data.

3. Mailboxes. Each costs $2.50 a month with warmup and the sequencer included. 682 emails a day at 25 per mailbox is 28 mailboxes; 5 mailboxes per domain is 6 domains. The 20,000 list needs 110 mailboxes on 22 domains.

4. Time. Warmup runs 14 days before the first cold email, then the list goes out over 22 sending days.

The calculator near the top of this post does the same sizing for any daily volume and carries the result into sign-up: "Create N mailboxes" opens the order with that number of mailboxes and domains, and "Email me this plan" sends it to your inbox. A list of more than about 180,000 contacts a month needs 1,000 mailboxes or more; from 1,000 mailboxes we quote a volume price on a call (book it below).

Sending From Clay

Clay sends in two ways. The Clay Sequencer charges 1 action per lead added to a campaign and connects Google Workspace, Microsoft 365 or any SMTP/IMAP mailbox; on Growth you can buy domains and mailboxes in Clay with credits, and Clay says they take about three weeks to warm. Its docs suggest about 20 emails per mailbox a day and 3 mailboxes per domain, 5 at most. The other way is a sequencer integration (Instantly, Smartlead and others), at 1 action per record exported.

Outreach2day mailboxes work with both: connect them to the Clay Sequencer over SMTP/IMAP, or export them to Instantly or Smartlead and keep Clay's integration.

Clay vs Apollo, Lusha and ZoomInfo

Apollo charges 1 credit per verified email from its own database, 2 to 2.6 cents on a paid seat. Lusha charges 1 credit per email from $49.90 a month. ZoomInfo does not publish prices. Clay vs Apollo prices 5,000 and 20,000 contacts in both, side by side.

Import a Clay Table Into Outreach2day

Make an export view with only the columns your emails use, filter it to Valid emails and download the CSV. Import it into an Outreach2day campaign: the email column is required, and every other column becomes a variable. The Clay import steps show the column mapping. Before the first send, read why bounce rates climb and what to do about it.

FAQ

How much does Clay cost?

Launch starts at $185 a month and Growth at $495 on monthly billing; billed yearly they start at $167 and $446 a month. Free costs nothing and includes 500 actions and 100 data credits a month. Enterprise is custom with an annual commitment.

What is the difference between actions and data credits in Clay?

Actions measure the work Clay does: each enrichment, export or lead added to a campaign is 1 action. Data credits pay for the data bought from providers in Clay's marketplace, from $0.05 each.

How many credits does an email cost in Clay?

In Clay's example, finding a work email costs 0.5 data credit when one is found, and validating it costs no data credits with select validators. Each step also uses 1 action.

Do Clay credits roll over?

Data credits do, up to 2x the monthly amount on monthly plans; on yearly plans 15% of unused credits carry over at renewal. Actions don't roll over.

How many mailboxes do I need for a Clay list of 5,000 contacts?

At 3 emails per contact within a month, 682 emails a sending day: 28 mailboxes on 6 domains at 25 emails per mailbox a day. With Outreach2day that is $70 a month plus $78 a year for domains, warmup and the sequencer included.

Does Clay have a free plan?

Yes: 500 actions and 100 data credits a month, unlimited seats and tables of up to 200 rows, with no phone enrichment. Paid plans start with a 14-day trial.

Sources

Checked October 14, 2026:

• Clay pricing: plans, action and data credit tiers, plan features, FAQ.

• Actions and data credits: credits per activity, example, rollover, top-ups.

• Sequencer FAQs: sending limits, warmup on bought mailboxes.

• Connect your own email accounts: mailbox types.

• Email verification statuses: validation results (read October 9, 2026).