Lusha Pricing 2026: Plans, Credits and the Cost to Send

Lusha has five plans: Free ($0, 40 credits a month), Starter ($49.90 a month, 400 credits), Pro ($69.90, 600 credits and 2 seats), Premium ($399.90, 3,400 credits and 5 seats) and Scale (custom). Billed yearly, Starter is $37.45 a month, Pro $52.45 and Premium $299.95, with the year's credits granted up front. An email costs 1 credit and a phone number 5, so an email costs 8 to 12.5 cents on a paid plan. A list of 5,000 contacts takes Premium with 5,200 credits, $568.65 for the month; sending each of them 3 emails within that month takes 28 mailboxes on 6 domains, which is $70 a month with Outreach2day plus $78 a year for domains.

Prices below are from lusha.com/pricing and Lusha's docs, checked October 14, 2026. Our own figures come from the capacity model behind the cold email capacity calculator.

Lusha Plans and Prices

Yearly billing saves 25%. Pro and Premium are sliders: Pro goes up to 3,200 credits for $362.40 a month (38,400 a year for $3,359.10), Premium up to 10,000 credits for $977.40 a month (120,000 a year for $9,539.10). Scale advertises "50%+ off price per credit" with SSO and a dedicated success team.

What the plans add: Starter brings lookalikes, bulk enrichment and the AI assistant; Pro adds the API, CSV enrichment, signals and webhooks; Premium adds advanced API access, team management and credit allocation. Every plan, Free included, lists verified emails and phones and automated email sequences.

How Lusha Credits Work

• Searching and filtering cost no credits; a CSV enrichment row with no match costs 0

• Monthly credits roll over up to 2x the monthly amount on Pro and Premium

• Yearly plans grant all credits up front

What One Contact Costs in Lusha

Cost per email = plan price ÷ credits. For Starter on monthly billing: $49.90 ÷ 400 = $0.125.

The figures assume every credit goes to emails. Phone numbers at 5 credits and CSV exports draw on the same balance.

What It Costs to Send to 5,000 or 20,000 Lusha Contacts

A list is half the job. To email it you need verified addresses, mailboxes on domains that are not your main one, two weeks of warmup, and enough mailboxes that none of them sends more than about 25 cold emails a day. Here is the full bill for sending every contact 3 emails within one month (22 sending days), at list prices.

How the lines are worked out:

1. Data. 5,000 email reveals plus 200 credits to export them as a CSV is 5,200 credits, a Premium step at $568.65 a month. 20,000 contacts need 20,800 credits, more than the largest monthly step (10,000), so the line is Pro billed yearly with 21,600 credits granted up front; that one payment buys the year's credits.

2. Verification. Lusha sells verified emails, but a list ages between export and send. A second check right before the campaign costs $35 for 5,000 at Bouncer on pay as you go, and $0.006 each from 10,000. Outreach2day does not sell or verify data.

3. Mailboxes. Each costs $2.50 a month with warmup and the sequencer included. 682 emails a day at 25 per mailbox is 28 mailboxes; 5 mailboxes per domain is 6 domains. The 20,000 list needs 110 mailboxes on 22 domains.

4. Time. Warmup runs 14 days before the first cold email, then the list goes out over 22 sending days.

The calculator near the top of this post does the same sizing for any daily volume and carries the result into sign-up: "Create N mailboxes" opens the order with that number of mailboxes and domains, and "Email me this plan" sends it to your inbox. A list of more than about 180,000 contacts a month needs 1,000 mailboxes or more; from 1,000 mailboxes we quote a volume price on a call (book it below).

Sending From Lusha

Lusha lists automated email sequences on every plan, including Free. Its pricing page does not publish sending limits, mailbox limits or warmup for them, so check those in the app before you plan a campaign of thousands of emails a day. Lusha exports to CRMs and as a CSV; from the CSV the list goes into any sequencer or into an Outreach2day campaign.

Lusha vs Apollo, Clay and ZoomInfo

Per email, Lusha's credits cost more than Apollo's or Clay's at list price: Apollo charges 1 credit per verified email, 2 to 2.6 cents on a paid seat, and Clay 0.5 data credit per work email found, about 2.5 cents plus actions. Lusha's phone credit (5) is cheaper than Apollo's (8). ZoomInfo does not publish prices. For the two cheaper sources side by side, see Clay vs Apollo.

Import a Lusha List Into Outreach2day

Export the contacts as a CSV and import it into an Outreach2day campaign: the email column is required, and every other column becomes a variable such as {{first_name}}. The same steps as for an Apollo export apply: keep the columns your emails use and drop rows without an email. If you send from Instantly or Smartlead, export the mailboxes there instead. Before the first send, read why bounce rates climb and what to do about it.

FAQ

How much does Lusha cost?

Starter is $49.90 a month, Pro from $69.90 and Premium from $399.90 on monthly billing; billed yearly they are $37.45, $52.45 and $299.95 a month. The Free plan gives 40 credits a month. Scale is priced on a call.

How many credits does an email cost in Lusha?

1 credit for an email and 5 for a phone number; both together cost up to 6. With the data waterfall on Pro and above, an email costs 2 credits and a phone 8.

Does exporting from Lusha cost credits?

Yes: a CSV export costs 1 credit per 25 rows, on top of the credits used to reveal the contacts.

Do Lusha credits roll over?

On Pro and Premium, monthly credits roll over up to 2x the monthly amount. Yearly plans grant the year's credits up front.

How many mailboxes do I need for a Lusha list of 5,000 contacts?

At 3 emails per contact within a month, 682 emails a sending day: 28 mailboxes on 6 domains at 25 emails per mailbox a day. With Outreach2day that is $70 a month plus $78 a year for domains, warmup and the sequencer included.

Sources

Checked October 14, 2026:

• Lusha pricing: plans, credit steps, seats, plan features, rollover.

• How credits are counted: credits per reveal, CSV export.

• Lusha facts for AI assistants: free plan, credit costs, data waterfall.

• Bouncer pricing: verification, pay as you go.