Smartlead Pricing 2026: Plans, Add-Ons and Real Cost

Smartlead's plans cost $39 a month (Base, 6,000 sends), $94 (Pro, 90,000 sends), $174 (Unlimited Smart, 150,000 sends) and $379 (Unlimited Prime, 500,000 sends) on monthly billing, or $32.50 to $314.60 a month billed yearly. Mailboxes are a second purchase through SmartSenders: $4.50 a month for a Google or Outlook mailbox, SMTP from $3.99. Warmup is included in every plan. Domains, placement tests and white-label workspaces are extra. For 100 mailboxes bought from the vendor, the full setup is $544 a month on Smartlead, $597 on Instantly and $1,089 on lemlist with Google mailboxes.

Prices below are from smartlead.ai/pricing and Smartlead's help center, checked October 1, 2026. Instantly and lemlist figures come from our Instantly pricing and lemlist pricing breakdowns.

Smartlead Plans and Prices

Plans are priced by email sends a month. Every plan allows unlimited email accounts.

Yearly billing saves 17%; the plan cards round it to $32, $78, $144 and $315 a month. The plan slider adds three steps of Unlimited Smart: 240,000 sends for $228 a month ($189 billed yearly), 330,000 for $282 ($234) and 420,000 for $336 ($279). Its Prime step reads 510,000 sends at $379, while the Prime card says 500,000 at the same price.

SmartSenders mailboxes

Mailreef SMTP has a minimum: "With Mailreef, you can purchase 15 domains and create 5 mailboxes per domain. (total minimum of 75 mailboxes)". Zapmail orders run from 1 to 20 domains with 1 to 5 mailboxes each. Smartlead's pricing.md from July 2026 also lists AeroSend SMTP at $4.20; the pricing page no longer shows it. The Google and Outlook mailboxes come from Zapmail, which also sells them directly: Zapmail pricing.

What the Plan Includes

• Unlimited email accounts and warmup; pool tier by plan: Foundation on Base, Growth on Pro, Premium (eligible for Ultrapremium) on Smart and Prime

• On Pro and above: CRM, API and webhooks; client workspaces and SmartServers as add-ons

• Verified prospect emails: 2,000 on Base and 30,000 on Pro with a $59 add-on, 50,000 on Smart and 170,000 on Prime included

• On Smart and Prime: unlimited contacts and customer success calls

• On Prime: 3 SmartServers with OAuth, 3 or more client workspaces, a dedicated manager

Not included: mailboxes, domains and placement tests. Base has no API: "Pro and above. Base does not include API and webhooks."

Costs on Top of the Plan

The free trial lasts 14 days with no card and includes 2,500 sends and 1,250 contacts; white-label is the one feature left out. The pricing page also shows "50% off on your first month on any plan". Fees are non-refundable: "we do not provide refunds or credits should you cancel the Service during its current Subscription Period."

What Smartlead Costs at 25, 100 and 400 Mailboxes

Monthly list prices with SmartSenders Google or Outlook mailboxes at $4.50 and the cheapest plan step that covers 25 emails a day per mailbox (method). Warmup is in the plan, so the total is a full setup. Domains are left out.

25 mailboxes send 13,750 emails a month, above Base's 6,000, so Pro is the first plan that fits; 400 send 220,000, which needs the 240,000-send step. Pre-warmed mailboxes at $9 roughly double the mailbox line. Outreach2day's column is $2.50 per mailbox with warmup and sending; the first checkout adds a card processing fee (2.9% + $0.30) on new domains and the first month of mailboxes.

Smartlead Cost per 1,000 Sends

Cost per 1,000 sends = monthly price ÷ sends a month × 1,000. For Base: $39 ÷ 6,000 × 1,000 = $6.50.

The figures assume the whole allowance is used. Every campaign email counts toward it, follow-ups and bounces included; warmup emails don't count (Smartlead help center).

For a full setup, divide the total by what the mailboxes send: mailboxes × 25 emails a day × 22 working days. SmartSenders mailboxes alone are $8.18 per 1,000 sends ($4.50 ÷ 550 × 1,000).

At 25 mailboxes the setup uses 15% of Pro's 90,000 sends, so the plan adds $6.84 per 1,000 sends; at 400 it adds $1.04. Outreach2day is $2.50 ÷ 550 × 1,000 = $4.55 at any size. The cold email capacity calculator sizes mailboxes and domains for other volumes, and the cold email cost calculator prices Smartlead with SmartSenders or with other mailbox vendors next to Outreach2day.

Smartlead vs Instantly vs lemlist Pricing

Entry plans and mailbox prices, monthly billing, from our Instantly pricing and lemlist pricing posts.

At 25 emails a day, the entry plans cover 10 mailboxes on Smartlead, 9 on Instantly and 90 on lemlist. The full setup with each vendor's own mailboxes, domains left out:

Plans used: Smartlead Pro, Pro and the 240,000-send step; Instantly Hypergrowth, Hypergrowth and Hypergrowth with one Outreach add-on; lemlist Email at 50,000, 100,000 and 500,000 emails. lemlist's mailbox prices are "from" prices, so its totals can be higher.

Is Smartlead Better Than Instantly?

It depends on volume. Prices and limits at each size, with each vendor's own mailboxes on monthly billing:

Up to 6,000 sends a month

Smartlead Base is $39 ($32.50 yearly) for 6,000 sends and 2,000 contacts, with no API or webhooks. Instantly Growth is $47 ($37.60 yearly) for 5,000 emails and 1,000 uploaded contacts, with API access and no webhooks.

25 to 100 mailboxes

Smartlead Pro is $94 and Instantly Hypergrowth $97, both with API and webhooks. Mailboxes are $4.50 against $5, so the setup is $206.50 against $222 at 25 mailboxes and $544 against $597 at 100. Pro stores 30,000 contacts; Hypergrowth allows 25,000 uploaded contacts, a fixed limit across all campaigns. Warmup: Pro accounts are in Smartlead's Growth pool tier; Instantly's premium pool is free for its own accounts and from $500 a month per workspace for others.

400 mailboxes

Smartlead's 240,000-send step of Unlimited Smart is $228 ($189 yearly), with unlimited contacts and the Premium pool tier. Instantly needs Hypergrowth plus one Outreach add-on: $184 for 250,000 emails and 50,000 contacts. The setup is $2,028 on Smartlead and $2,184 on Instantly.

Agencies and mailbox ownership

Smartlead sells white-label client workspaces at $29 a month each from Pro. Instantly includes agency white-label on Hypergrowth and Light Speed, and each workspace needs its own subscription. Mailboxes bought from either vendor stay inside it: SmartSenders can't be transferred out of Smartlead, and Instantly keeps the domains of its done-for-you accounts.

Use Your Own Mailboxes Under Smartlead

Every Smartlead plan takes any SMTP/IMAP mailbox, as well as Google and Outlook accounts (mailbox types compared). Outreach2day mailboxes sync to Smartlead with an API key: we add them to your account, warmup keeps running on our side, and Smartlead sends and reads replies. The plan line stays and the mailbox line drops from $4.50 to $2.50.

The sync uses Smartlead's API, so it needs Pro or higher; on Base, mailboxes are added by hand over SMTP/IMAP. Steps: via the API or in the app; the CSV fields, daily cap and tracking-domain record are in the Smartlead integration docs. Our minimum is 12 mailboxes ($30 a month), and domains bought with us are registered to you.

Smartlead vs Outreach2day

Without a Smartlead plan, Outreach2day is $250 a month for 100 mailboxes with warmup and sending, against $544 for the Smartlead setup. Smartlead sells Google and Outlook mailboxes (ours are SMTP/IMAP, with no Google Workspace or Microsoft 365 seats) and has a free trial (we have none). Side by side: Outreach2day vs Smartlead. Other mailbox providers for Smartlead: best cold email infrastructure providers.

Smartlead alternatives prices six other sequencers at 1,000, 5,000 and 10,000 emails a day, and Instantly vs Smartlead, Smartlead vs EmailBison and Smartlead vs PlusVibe set it next to each rival.

FAQ

How much does Smartlead cost?

$39 for Base, $94 for Pro, $174 for Unlimited Smart and $379 for Unlimited Prime on monthly billing, or $32.50, $78.30, $144.50 and $314.60 a month billed yearly. SmartSenders mailboxes are extra, from $3.99 to $9 each a month.

Is Smartlead better than Instantly?

It depends on volume and the limits you need. With each vendor's own mailboxes, Smartlead costs $206.50, $544 and $2,028 a month at 25, 100 and 400 mailboxes; Instantly costs $222, $597 and $2,184. Instantly has API access on its $47 entry plan; Smartlead starts it at Pro, $94. Smartlead Pro stores 30,000 contacts; Instantly Hypergrowth allows 25,000.

What is cheaper, Smartlead or Instantly?

Smartlead's entry plan is $39 against $47, and its Google or Outlook mailboxes are $4.50 against $5. At 100 mailboxes the full setup is $544 on Smartlead and $597 on Instantly. With your own mailboxes, the plans for that volume are $94 and $97.

Does Smartlead include warmup?

Yes, unlimited warmup on every plan, from the Foundation pool tier on Base to Premium on Smart and Prime.

Can I use SmartSenders mailboxes outside Smartlead?

No. The help center says: "Note that domains and mailboxes bought through SmartSenders can’t be transferred and used outside of Smartlead." Domains run on a fixed 12-month term with no renewal; when a domain expires, its mailboxes expire too.

Can I use my own mailboxes in Smartlead?

Yes. Every plan allows unlimited email accounts over SMTP/IMAP, Google or Outlook. With Outreach2day mailboxes at $2.50 and Pro, 100 mailboxes cost $344 a month against $544 with SmartSenders.

Does Smartlead have a free trial?

Yes, 14 days with no card, 2,500 sends and 1,250 contacts. Paid fees are non-refundable.

Sources

Checked October 1, 2026:

• Smartlead pricing: plans, slider steps, SmartSenders, add-ons.

• Smartlead pricing.md: API, verified emails, warmup tiers.

• SmartSenders pricing: order minimums.

• SmartSenders FAQ: domain term, portability.

• Smartlead free trial: trial limits, what counts as a send.

• Smartlead deliverability test: blacklist checks.

• Smartlead terms: refunds.