Smartlead vs EmailBison: a plan ladder against one $599 private instance
Smartlead starts at $39 and climbs by sends, with dedicated servers as a $39 add-on. EmailBison sells one plan, $599 a month for 500,000 emails on your own single-tenant instance with dedicated IPs, white label and a private warm-up pool. Smartlead's list price is lower at every step of its slider we read, up to 630,000 sends for $460; EmailBison's case is isolation.
- Warm-up and sending included
- $2.50 a mailbox, 12 minimum
- Month-to-month billing
Smartlead
EmailBison
- Entry price
- $39 a month (Base, 6,000 sends)$599 a month (500,000 emails)
- Priced by
- By sends a month and stored contacts; mailboxes unlimited, no per-seat priceOne plan by emails a month; unlimited leads, workspaces and teammates, no seat fees
- Warm-up
- Unlimited warm-up on every plan; the pool tier rises with the planPrivate warm-up pool included
- At 5,000 a day, all lines
- $717.33$1,142.33
Smartlead vs EmailBison, line by line
Each cell links to the vendor's page it comes from.
| Feature | Smartlead | EmailBison |
|---|---|---|
| Priced by | By sends a month and stored contacts; mailboxes unlimited, no per-seat price source (opens the vendor's page in a new tab) | One plan by emails a month; unlimited leads, workspaces and teammates, no seat fees source (opens the vendor's page in a new tab) |
| Mailboxes sold | IncludedSmartSenders through partners: Google or Outlook $4.50 a month, pre-warmed $9, SMTP $3.99 to $4.20, domains $13 to $19 a year; can't be used outside Smartlead source (opens the vendor's page in a new tab) | Not includedNone sold; a partner network for domains and inboxes is mentioned without prices source (opens the vendor's page in a new tab) |
| Your own mailboxes | Google (OAuth), Outlook and SMTP mailboxes, unlimited on every plan including the trial source (opens the vendor's page in a new tab) | Google, Microsoft and custom SMTP accounts, mixed in one campaign; a soft limit raised on request source (opens the vendor's page in a new tab) |
| Sending limits | Help center advises at most 50 emails per sending address a day and 2-3 addresses per domain source (opens the vendor's page in a new tab) | Daily limit set per account by you; no general cold-send number published source (opens the vendor's page in a new tab) |
| Warm-up | IncludedUnlimited warm-up on every plan; the pool tier rises with the plan source (opens the vendor's page in a new tab) | IncludedPrivate warm-up pool included source (opens the vendor's page in a new tab) |
| Deliverability tools | Partly, or at extra costAutomatic rotation across a campaign's mailboxes, custom tracking domain; placement tests and dedicated IPs as paid add-ons source (opens the vendor's page in a new tab) | IncludedSingle-tenant instance with at least two dedicated IPs and managed rotation; placement tests through EmailGuard; custom tracking domains source (opens the vendor's page in a new tab) |
| LinkedIn, calls, SMS | Partly, or at extra costEmail, LinkedIn and calling described in one platform; calling is the paid SmartDialer; LinkedIn pricing not published source (opens the vendor's page in a new tab) | Not includedEmail only: no LinkedIn, call or SMS steps on its pages source (opens the vendor's page in a new tab) |
| Lead data | Partly, or at extra costSmartProspect verified emails: $59 add-on on Base and Pro, included on Unlimited plans source (opens the vendor's page in a new tab) | Not includedNo lead database; leads come by import, API or Clay source (opens the vendor's page in a new tab) |
| Integrations | IncludedClay, HubSpot, Salesforce, Zapier, Slack; webhooks from Pro source (opens the vendor's page in a new tab) | IncludedClay and EmailGuard native; HubSpot and Salesforce through OutboundSync; webhooks source (opens the vendor's page in a new tab) |
| API | Partly, or at extra costAPI and webhooks on Pro and above; not on Base source (opens the vendor's page in a new tab) | IncludedREST API with webhooks included source (opens the vendor's page in a new tab) |
| MCP server | IncludedOfficial server at mcp.smartlead.ai (SSE) with a Smartlead API key source (opens the vendor's page in a new tab) | IncludedMCP server set up inside the app; the URL is not public source (opens the vendor's page in a new tab) |
| Support | Chat; CSM calls on Unlimited plans; dedicated manager and private Slack on Prime source (opens the vendor's page in a new tab) | Private Slack channel with 1:1 onboarding and migration help source (opens the vendor's page in a new tab) |
| Refunds | Full refund within 7 days of a new subscription; renewals within 3 days if unused; add-ons non-refundable source (opens the vendor's page in a new tab) | No refund policy published; cancel any time, effective at the end of the paid term source (opens the vendor's page in a new tab) |
| Trial | Included14 days, no card: 2,500 sends and 1,250 contacts source (opens the vendor's page in a new tab) | Not includedNo free trial published; access starts with a demo source (opens the vendor's page in a new tab) |
Priced by
- Smartlead
- By sends a month and stored contacts; mailboxes unlimited, no per-seat price source (opens the vendor's page in a new tab)
- EmailBison
- One plan by emails a month; unlimited leads, workspaces and teammates, no seat fees source (opens the vendor's page in a new tab)
Mailboxes sold
- Smartlead
- IncludedSmartSenders through partners: Google or Outlook $4.50 a month, pre-warmed $9, SMTP $3.99 to $4.20, domains $13 to $19 a year; can't be used outside Smartlead source (opens the vendor's page in a new tab)
- EmailBison
- Not includedNone sold; a partner network for domains and inboxes is mentioned without prices source (opens the vendor's page in a new tab)
Your own mailboxes
- Smartlead
- Google (OAuth), Outlook and SMTP mailboxes, unlimited on every plan including the trial source (opens the vendor's page in a new tab)
- EmailBison
- Google, Microsoft and custom SMTP accounts, mixed in one campaign; a soft limit raised on request source (opens the vendor's page in a new tab)
Sending limits
- Smartlead
- Help center advises at most 50 emails per sending address a day and 2-3 addresses per domain source (opens the vendor's page in a new tab)
- EmailBison
- Daily limit set per account by you; no general cold-send number published source (opens the vendor's page in a new tab)
Warm-up
- Smartlead
- IncludedUnlimited warm-up on every plan; the pool tier rises with the plan source (opens the vendor's page in a new tab)
- EmailBison
- IncludedPrivate warm-up pool included source (opens the vendor's page in a new tab)
Deliverability tools
- Smartlead
- Partly, or at extra costAutomatic rotation across a campaign's mailboxes, custom tracking domain; placement tests and dedicated IPs as paid add-ons source (opens the vendor's page in a new tab)
- EmailBison
- IncludedSingle-tenant instance with at least two dedicated IPs and managed rotation; placement tests through EmailGuard; custom tracking domains source (opens the vendor's page in a new tab)
LinkedIn, calls, SMS
- Smartlead
- Partly, or at extra costEmail, LinkedIn and calling described in one platform; calling is the paid SmartDialer; LinkedIn pricing not published source (opens the vendor's page in a new tab)
- EmailBison
- Not includedEmail only: no LinkedIn, call or SMS steps on its pages source (opens the vendor's page in a new tab)
Lead data
- Smartlead
- Partly, or at extra costSmartProspect verified emails: $59 add-on on Base and Pro, included on Unlimited plans source (opens the vendor's page in a new tab)
- EmailBison
- Not includedNo lead database; leads come by import, API or Clay source (opens the vendor's page in a new tab)
Integrations
- Smartlead
- IncludedClay, HubSpot, Salesforce, Zapier, Slack; webhooks from Pro source (opens the vendor's page in a new tab)
- EmailBison
- IncludedClay and EmailGuard native; HubSpot and Salesforce through OutboundSync; webhooks source (opens the vendor's page in a new tab)
API
- Smartlead
- Partly, or at extra costAPI and webhooks on Pro and above; not on Base source (opens the vendor's page in a new tab)
- EmailBison
- IncludedREST API with webhooks included source (opens the vendor's page in a new tab)
MCP server
- Smartlead
- IncludedOfficial server at mcp.smartlead.ai (SSE) with a Smartlead API key source (opens the vendor's page in a new tab)
- EmailBison
- IncludedMCP server set up inside the app; the URL is not public source (opens the vendor's page in a new tab)
Support
- Smartlead
- Chat; CSM calls on Unlimited plans; dedicated manager and private Slack on Prime source (opens the vendor's page in a new tab)
- EmailBison
- Private Slack channel with 1:1 onboarding and migration help source (opens the vendor's page in a new tab)
Refunds
- Smartlead
- Full refund within 7 days of a new subscription; renewals within 3 days if unused; add-ons non-refundable source (opens the vendor's page in a new tab)
- EmailBison
- No refund policy published; cancel any time, effective at the end of the paid term source (opens the vendor's page in a new tab)
Trial
- Smartlead
- Included14 days, no card: 2,500 sends and 1,250 contacts source (opens the vendor's page in a new tab)
- EmailBison
- Not includedNo free trial published; access starts with a demo source (opens the vendor's page in a new tab)
Smartlead and EmailBison prices
Smartlead
| Plan | Price | What it buys | Billing | Includes |
|---|---|---|---|---|
| Base | $39 a month | 6,000 sends, 2,000 contacts | monthly | Unlimited mailboxes and warm-up; no API, webhooks or team members source (opens the vendor's page in a new tab) |
| Pro | $94 a month | 90,000 sends, 30,000 contacts | monthly | CRM, API and webhooks, unlimited team members source (opens the vendor's page in a new tab) |
| Unlimited Smart | $174 a month | 150,000 sends, unlimited contacts | monthly | 50,000 verified emails, Premium warm-up pool, CSM calls source (opens the vendor's page in a new tab) |
| Smart, 240K step | $228 a month | 240,000 sends, unlimited contacts | monthly | Slider step between Smart and Prime; 80,000 verified emails source (opens the vendor's page in a new tab) |
| Unlimited Prime | $379 a month | 500,000 sends, unlimited contacts | monthly | 170,000 verified emails, 3 SmartServers, 3+ client workspaces source (opens the vendor's page in a new tab) |
EmailBison
| Plan | Price | What it buys | Billing | Includes |
|---|---|---|---|---|
| Base Plan | $599 a month | 500,000 emails, unlimited leads, workspaces and teammates | monthly | Isolated network with dedicated IPs, warm-up, API, Slack support; bought through a demo source (opens the vendor's page in a new tab) |
List prices from Smartlead's pricing page and EmailBison's pricing page, checked . Taxes and card fees excluded.
Full monthly cost at 1,000, 5,000 and 10,000 emails a day
Each sequencer plan the volume needs, with the same mailboxes and domains on both sides.
| Setup | 1,000 a day (40 mailboxes) | 5,000 a day (200 mailboxes) | 10,000 a day (400 mailboxes) |
|---|---|---|---|
| Smartlead + Outreach2day mailboxesKeep the sequencer, buy the mailboxes from us | $202.67
| $717.33
| $1,314.67
|
| EmailBison + Outreach2day mailboxesKeep the sequencer, buy the mailboxes from us | $707.67
| $1,142.33
| $1,685.67
|
| Outreach2day all-inMailboxes, warm-up and the sequencer in one bill | $108.67
| $543.33
| $1,086.67
|
Smartlead + Outreach2day mailboxes
Keep the sequencer, buy the mailboxes from us
- 1,000 a day (40 mailboxes)
$202.67
- Smartlead Pro: $94 source (opens the vendor's page in a new tab)
- 40 Outreach2day mailboxes at $2.50: $100
- 8 domains at $13 a year: $8.67
- 5,000 a day (200 mailboxes)
$717.33
- Smartlead Unlimited Smart: $174 source (opens the vendor's page in a new tab)
- 200 Outreach2day mailboxes at $2.50: $500
- 40 domains at $13 a year: $43.33
- 10,000 a day (400 mailboxes)
$1,314.67
- Smartlead Smart, 240K step: $228 source (opens the vendor's page in a new tab)
- 400 Outreach2day mailboxes at $2.50: $1,000
- 80 domains at $13 a year: $86.67
EmailBison + Outreach2day mailboxes
Keep the sequencer, buy the mailboxes from us
- 1,000 a day (40 mailboxes)
$707.67
- EmailBison Base Plan: $599 source (opens the vendor's page in a new tab)
- 40 Outreach2day mailboxes at $2.50: $100
- 8 domains at $13 a year: $8.67
- 5,000 a day (200 mailboxes)
$1,142.33
- EmailBison Base Plan: $599 source (opens the vendor's page in a new tab)
- 200 Outreach2day mailboxes at $2.50: $500
- 40 domains at $13 a year: $43.33
- 10,000 a day (400 mailboxes)
$1,685.67
- EmailBison Base Plan: $599 source (opens the vendor's page in a new tab)
- 400 Outreach2day mailboxes at $2.50: $1,000
- 80 domains at $13 a year: $86.67
Outreach2day all-in
Mailboxes, warm-up and the sequencer in one bill
- 1,000 a day (40 mailboxes)
$108.67
- 40 mailboxes at $2.50, warm-up and sequencer included: $100
- 8 domains at $13 a year: $8.67
- 5,000 a day (200 mailboxes)
$543.33
- 200 mailboxes at $2.50, warm-up and sequencer included: $500
- 40 domains at $13 a year: $43.33
- 10,000 a day (400 mailboxes)
$1,086.67
- 400 mailboxes at $2.50, warm-up and sequencer included: $1,000
- 80 domains at $13 a year: $86.67
25 cold emails per mailbox a day and 5 mailboxes per domain: 1,000 a day = 40 mailboxes, 8 domains, 22,000 emails a month; 5,000 a day = 200 mailboxes, 40 domains, 110,000 emails a month; 10,000 a day = 400 mailboxes, 80 domains, 220,000 emails a month (22 sending days). Monthly list prices on monthly billing; .com domains at $13 a year spread over 12 months.
With Outreach2day mailboxes on both: $203 on Smartlead and $708 on EmailBison at 1,000 a day, $717 and $1,142 at 5,000, $1,315 and $1,686 at 10,000. EmailBison's price is the same at every one of these volumes because 220,000 emails use under half its allowance.
Smartlead's Unlimited Prime ($379, 500,000 sends) includes 3 SmartServers; each extra server is $39. EmailBison provisions at least two dedicated IPs in the base price and adds more as volume grows.
Where they differ
Shared platform or private instance
Smartlead is a multi-tenant platform: everyone's campaigns run on shared infrastructure unless you buy SmartServers. EmailBison gives each customer its own white-labeled instance with dedicated IPs and managed rotation, and routes sending to personal addresses through a separate network.
For an agency that resells sending under its own brand, EmailBison's white label is in the base plan. Smartlead charges $29 a month per white-label client workspace from Pro.
Mailboxes
Smartlead sells SmartSenders mailboxes through partners: Google or Outlook $4.50 a month, SMTP from $3.99, locked to Smartlead. EmailBison sells none and mentions a partner network without prices.
Both connect Google, Microsoft and SMTP accounts you own. Outreach2day syncs into Smartlead by API key; in EmailBison you add our mailboxes with the SMTP/IMAP logins from the CSV export.
Buying, refunds and support
Smartlead has a 14-day trial and a 7-day refund on new subscriptions. EmailBison starts with a demo, publishes no trial and no refund policy, and lets you cancel at the end of the paid term.
EmailBison's support is a private Slack channel with onboarding and migration help. Smartlead's is chat, with CSM calls on Unlimited plans and a private Slack on Prime.
Which one to pick
Pick Smartlead if
- You want the lower plan price at any volume up to 630,000 sends
- You want a trial and a refund window
- You want to buy mailboxes from the sequencer
Pick EmailBison if
- You want a single-tenant instance with dedicated IPs in the base price
- You resell sending under your own brand
- You send close to 500,000 emails a month and want one flat price
Where Outreach2day fits
Outreach2day is a third option: mailboxes, warm-up and a sequencer in one subscription. It is ours, so it has its own section.
Outreach2day is the mailbox line for either: $2.50 per SMTP/IMAP mailbox with warm-up, synced into Smartlead by API key or added to EmailBison with their SMTP/IMAP logins. At 10,000 a day our 400 mailboxes are $1,000 a month.
For email-only sending without a separate sequencer, Outreach2day all-in is $1,087 a month at 10,000 a day with our sequencer included. We do not offer EmailBison's private instance or Smartlead's dedicated servers.
From 1,000 mailboxes Outreach2day quotes a volume price below the per-mailbox list price of every vendor in our comparisons, including Maildoso's $0.49, with warm-up and sending in the price. Book a call and we quote your volume.
Smartlead vs EmailBison: questions
How much does EmailBison cost?
$599 a month for 500,000 emails, with unlimited leads, workspaces and teammates. Extra volume is $250 a month per 250,000 emails.
Is Smartlead cheaper than EmailBison?
At list price, yes: Smartlead's 500,000-send Prime plan is $379 and its 630,000 step $460, against EmailBison's $599 for 500,000. EmailBison includes a private instance and dedicated IPs that Smartlead sells as add-ons.
Does EmailBison have a free trial?
None is published; access starts with a demo.
Do both include warm-up?
Yes. Smartlead includes unlimited warm-up; EmailBison includes a private warm-up pool.
Do they have MCP servers?
Yes. Smartlead's is at mcp.smartlead.ai; EmailBison's is set up inside its app, and the URL is not public.
Deliverability call
Talk to our deliverability team
Book a call with the people who run our mailbox infrastructure. We look at your current setup and tell you what to change. Running 1,000+ mailboxes? We also quote a volume price below every vendor list price in our comparisons, warm-up and sending included.
- Review your domains, DNS records and current inbox placement
- Size the setup: domains, mailboxes per domain and daily volume per mailbox
- Plan warm-up and the move from your current provider or sequencer
- 1,000+ mailboxes: a volume price per mailbox for your setup
Free call
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Sources
Each vendor's own pages. Vendors change prices and plans; if something here is out of date, write to support@outreach2day.com and we will fix it.
Smartlead
- smartlead.ai/llms.txt
- smartlead.ai/new-terms-and-conditions
- smartlead.ai/pricing
- smartlead.ai/pricing.md
- helpcenter.smartlead.ai/en/articles/446-how-to-connect-your-mailbox-to-smartlead
- helpcenter.smartlead.ai/en/articles/147-all-you-need-to-know-about-secondary-sending-domains-for-cold-email-campaigns
- helpcenter.smartlead.ai/en/articles/300-smartlead-mcp-server
- helpcenter.smartlead.ai/en/articles/224-refund-policy
- helpcenter.smartlead.ai/en/articles/151-what-are-the-limitations-in-the-free-trial
- helpcenter.smartlead.ai/en/articles/256-smartsenders-faqs-and-troubleshooting-everything-you-need-to-know
- outreach2day.com/blog/export-mailboxes-to-instantly-smartlead
- trustpilot.com/review/smartlead.ai
EmailBison
- emailbison.com
- emailbison.com/pricing
- help.bisonsphere.com/en/articles/231-monthly-sending-capacity-reached-or-about-to-be-reached
- help.bisonsphere.com/en/articles/16-can-i-send-to-personal-emails
- emailbison.com/features/isolated-network
- docs.emailbison.com/email-accounts/overview.md
- help.bisonsphere.com/en/articles/126-how-many-warmup-emails-should-i-send-per-day
- help.bisonsphere.com/en/articles/216-how-can-i-connect-to-the-emailbison-mcp-server
- emailbison.com/emailbison-terms-of-service-v2.pdf
- trustpilot.com/review/emailbison.com
First cold emails on day 14, full volume on day 21
Add domains, create mailboxes and turn on warm-up. You see every mailbox's warm-up numbers from day one.