lemlist vs Apollo: $159 vs $1,666 a month in plans at 5,000 emails a day

lemlist's Email plan charges by emails a month with unlimited senders, so 110,000 emails fit the $159 tier. Apollo charges per seat with credits and links 15 IMAP/SMTP mailboxes per Organization seat: 200 of them take 14 seats, $1,666 a month billed annually. Both sell lead data; lemlist's 650M+ database is paid in credits on any plan, and Apollo's 240M+ contacts come with credits in every seat.

Create mailboxesBook a call
  • Warmup and sending included
  • $2.50 a mailbox, 12 minimum
  • Month-to-month billing

5,000 a day · 110,000 a month · 200 mailboxes · USD a month

  1. lemlist + our mailboxeslemlist + our mailboxes: $502.33
  2. Apollo + our mailboxesApollo + our mailboxes: $2,009.33
  3. Outreach2day all-inOutreach2day all-in: $343.33

lemlist

Apollo

Entry price
$69 a month (Email plan, 50,000 emails)$65 per seat a month (Basic); free plan with 75 credits
Priced by
Email plan by emails a month with unlimited users and senders; Multichannel per user, 5 senders eachPer seat a month plus a credit allowance per seat; credits pay for data, warmup, domains and mailboxes
Warmup
lemwarm included in all plans for every sending address; not in the free trialPaid plans typically include 1 mailbox per seat; each extra mailbox 200 credits per 30 days (also 200 on Free); paused when credits run out; up to 50 warmup emails a day
At 5,000 a day, all lines
$502.33$2,009.33

All lines: the sequencer plan, mailboxes and domains at list prices, monthly billing. Every line is in the cost table below.

Side by side

lemlist vs Apollo, line by line

Each cell links to the vendor's page it comes from.

Prices

lemlist and Apollo prices

lemlist

Apollo

  • Free$0

    75 credits per seat a month, 2 sequences, 1 mailbox per user, 250 emails a day · monthly

    Gmail only per the FAQ; the plan table says Gmail and Microsoftsource (opens the vendor's page in a new tab)

  • Basic$65 per seat a month

    2,500 credits per seat a month, 1 linked mailbox per user, 250 emails a day · monthly

    Unlimited sequences, deliverability suite and warmup, domain and mailbox purchasing, US dialer on creditssource (opens the vendor's page in a new tab)

  • Professional$99 per seat a month

    4,000 credits per seat a month; unlimited Google and Microsoft mailboxes, 5 IMAP/SMTP per user; no daily send cap · monthly

    A/Z testing, AI lead scoring, 4,000 call-recording minutessource (opens the vendor's page in a new tab)

List prices from lemlist's pricing page and Apollo's pricing page, checked . Taxes and card fees excluded.

Full cost

Full monthly cost at 1,000, 5,000 and 10,000 emails a day

Each sequencer plan the volume needs, with the same mailboxes and domains on both sides.

1,000 a day · 22,000 a month40 mailboxes · USD a month
  1. lemlist + Outreach2day mailboxeslemlist + Outreach2day mailboxes: $177.67
  2. Apollo + Outreach2day mailboxesApollo + Outreach2day mailboxes: $465.67
  3. Outreach2day all-inOutreach2day all-in: $108.67
5,000 a day · 110,000 a month200 mailboxes · USD a month
  1. lemlist + Outreach2day mailboxeslemlist + Outreach2day mailboxes: $502.33
  2. Apollo + Outreach2day mailboxesApollo + Outreach2day mailboxes: $2,009.33
  3. Outreach2day all-inOutreach2day all-in: $343.33
10,000 a day · 220,000 a month400 mailboxes · USD a month
  1. lemlist + Outreach2day mailboxeslemlist + Outreach2day mailboxes: $1,045.67
  2. Apollo + Outreach2day mailboxesApollo + Outreach2day mailboxes: $3,899.67
  3. Outreach2day all-inOutreach2day all-in: $686.67

  • lemlist + Outreach2day mailboxes

    Keep the sequencer, buy the mailboxes from us

    1,000 a day · 22,000 a month (40 mailboxes)

    $177.67 / mo

    5,000 a day · 110,000 a month (200 mailboxes)

    $502.33 / mo

    10,000 a day · 220,000 a month (400 mailboxes)

    $1,045.67 / mo

  • Apollo + Outreach2day mailboxes

    Keep the sequencer, buy the mailboxes from us

    1,000 a day · 22,000 a month (40 mailboxes)

    $465.67 / mo

    5,000 a day · 110,000 a month (200 mailboxes)

    $2,009.33 / mo

    10,000 a day · 220,000 a month (400 mailboxes)

    $3,899.67 / mo

  • Outreach2day all-in

    Mailboxes, warmup and the sequencer in one bill

    1,000 a day · 22,000 a month (40 mailboxes)

    $108.67 / mo

    • 40 mailboxes at $2.50, warmup and sequencer included: $100
    • 8 domains at $13 a year: $8.67
    5,000 a day · 110,000 a month (200 mailboxes)

    $343.33 / mo

    • 200 mailboxes at $1.50 (volume price from 100), warmup and sequencer included: $300
    • 40 domains at $13 a year: $43.33
    10,000 a day · 220,000 a month (400 mailboxes)

    $686.67 / mo

    • 400 mailboxes at $1.50 (volume price from 100), warmup and sequencer included: $600
    • 80 domains at $13 a year: $86.67

25 cold emails per mailbox a day and 5 mailboxes per domain: 1,000 a day = 40 mailboxes and 8 domains; 5,000 a day = 200 mailboxes and 40 domains; 10,000 a day = 400 mailboxes and 80 domains. A month is 22 sending days, so emails a month = emails a day × 22. Monthly list prices on monthly billing; .com domains at $13 a year spread over 12 months. Outreach2day mailboxes on comparison pages: $2.50 a mailbox up to 99, $1.50 from 100, $0.50 from 1,000, warmup and the sequencer included.

New · Outreach2day volume pricing

The mailbox price falls from 100 and again from 1,000 mailboxes

Warmup, the sequencer and the replies inbox included at every tier

  1. Up to 99 mailboxes$2.50a mailbox a month
  2. From 100 mailboxes$1.50a mailbox a month
  3. From 1,000 mailboxes$0.50a mailbox a month

Enterprise plan. Better prices for larger volumes.

Book a call

With Outreach2day mailboxes on both: $178 on lemlist and $466 on Apollo at 1,000 a day, $502 and $2,009 at 5,000, $1,046 and $3,900 at 10,000.

Tier by tier: lemlist pricing and Apollo pricing.

Apollo's figure assumes SMTP mailboxes. Professional links unlimited Google and Microsoft mailboxes per seat, so a team on Google Workspace could hold them on one $99 seat; warmup beyond the first mailbox then costs 200 credits each every 30 days.

Bought in lemlist, 200 Google mailboxes cost $2,000 a month before domains, which lemlist sells without a published price.

At scale

From 25,000 to 1,000,000 cold emails a day

The same setups at larger daily volumes. A vendor without a published price at a size reads “Custom pricing (not published)” and has no bar.

25,000 a day · 550,000 a month1,000 mailboxes · USD a month
  1. lemlist + Outreach2day mailboxeslemlist + Outreach2day mailboxes: $1,375.67
  2. Apollo + Outreach2day mailboxesApollo + Outreach2day mailboxes: $8,689.67
  3. Outreach2day all-inOutreach2day all-in: $716.67
50,000 a day · 1,100,000 a month2,000 mailboxes · USD a month
  1. Apollo + Outreach2day mailboxesApollo + Outreach2day mailboxes: $17,379.33
  2. Outreach2day all-inOutreach2day all-in: $1,433.33
lemlist + Outreach2day mailboxes: no published price at this volume, so no bar.
100,000 a day · 2,200,000 a month4,000 mailboxes · USD a month
  1. Apollo + Outreach2day mailboxesApollo + Outreach2day mailboxes: $34,639.67
  2. Outreach2day all-inOutreach2day all-in: $2,866.67
lemlist + Outreach2day mailboxes: no published price at this volume, so no bar.
250,000 a day · 5,500,000 a month10,000 mailboxes · USD a month
  1. Outreach2day all-inOutreach2day all-in: $7,166.67
lemlist + Outreach2day mailboxes, Apollo + Outreach2day mailboxes: no published price at this volume, so no bar.
500,000 a day · 11,000,000 a month20,000 mailboxes · USD a month
  1. Outreach2day all-inOutreach2day all-in: $14,333.33
lemlist + Outreach2day mailboxes, Apollo + Outreach2day mailboxes: no published price at this volume, so no bar.
1,000,000 a day · 22,000,000 a month40,000 mailboxes · USD a month
  1. Outreach2day all-inOutreach2day all-in: $28,666.67
lemlist + Outreach2day mailboxes, Apollo + Outreach2day mailboxes: no published price at this volume, so no bar.
Monthly cost of lemlist and Apollo setups from 25,000 to 1,000,000 cold emails a day
Setup25,000 a day550,000 a month1,000 mailboxes50,000 a day1,100,000 a month2,000 mailboxes100,000 a day2,200,000 a month4,000 mailboxes250,000 a day5,500,000 a month10,000 mailboxes500,000 a day11,000,000 a month20,000 mailboxes1,000,000 a day22,000,000 a month40,000 mailboxes
lemlist + Outreach2day mailboxes$1,375.67$659 moreCustom pricing (not published)Custom pricing (not published)Custom pricing (not published)Custom pricing (not published)Custom pricing (not published)
Apollo + Outreach2day mailboxes$8,689.67$7,973 more$17,379.33$15,946 more$34,639.67$31,773 moreCustom pricing (not published)Custom pricing (not published)Custom pricing (not published)
Outreach2day all-in$716.67$1,433.33$2,866.67$7,166.67$14,333.33$28,666.67

25 cold emails per mailbox a day and 5 mailboxes per domain: 25,000 a day = 1,000 mailboxes and 200 domains; 50,000 a day = 2,000 mailboxes and 400 domains; 100,000 a day = 4,000 mailboxes and 800 domains; 250,000 a day = 10,000 mailboxes and 2,000 domains; 500,000 a day = 20,000 mailboxes and 4,000 domains; 1,000,000 a day = 40,000 mailboxes and 8,000 domains. A month is 22 sending days, so emails a month = emails a day × 22. Each tool at the published plan that covers the volume; where the vendor publishes no price at that size (a top plan that stops below it, or "contact sales"), the cell says so and the chart leaves it out. Domains at $13 a year, spread over 12 months, are in every total.

Every line at scale

  • lemlist + Outreach2day mailboxes, 25,000 a day: lemlist Email 1M ($659) source (opens the vendor's page in a new tab) + 1,000 Outreach2day mailboxes at $0.50 (volume price from 1,000) ($500) + 200 domains at $13 a year ($216.67) = $1,375.67
  • Apollo + Outreach2day mailboxes, 25,000 a day: Apollo Organization, 67 seats ($7,973) source (opens the vendor's page in a new tab) + 1,000 Outreach2day mailboxes at $0.50 (volume price from 1,000) ($500) + 200 domains at $13 a year ($216.67) = $8,689.67
  • Apollo + Outreach2day mailboxes, 50,000 a day: Apollo Organization, 134 seats ($15,946) source (opens the vendor's page in a new tab) + 2,000 Outreach2day mailboxes at $0.50 (volume price from 1,000) ($1,000) + 400 domains at $13 a year ($433.33) = $17,379.33
  • Apollo + Outreach2day mailboxes, 100,000 a day: Apollo Organization, 267 seats ($31,773) source (opens the vendor's page in a new tab) + 4,000 Outreach2day mailboxes at $0.50 (volume price from 1,000) ($2,000) + 800 domains at $13 a year ($866.67) = $34,639.67
  • Outreach2day all-in, 25,000 a day: 1,000 mailboxes at $0.50 (volume price from 1,000), warmup and sequencer included ($500) + 200 domains at $13 a year ($216.67) = $716.67
  • Outreach2day all-in, 50,000 a day: 2,000 mailboxes at $0.50 (volume price from 1,000), warmup and sequencer included ($1,000) + 400 domains at $13 a year ($433.33) = $1,433.33
  • Outreach2day all-in, 100,000 a day: 4,000 mailboxes at $0.50 (volume price from 1,000), warmup and sequencer included ($2,000) + 800 domains at $13 a year ($866.67) = $2,866.67
  • Outreach2day all-in, 250,000 a day: 10,000 mailboxes at $0.50 (volume price from 1,000), warmup and sequencer included ($5,000) + 2,000 domains at $13 a year ($2,166.67) = $7,166.67
  • Outreach2day all-in, 500,000 a day: 20,000 mailboxes at $0.50 (volume price from 1,000), warmup and sequencer included ($10,000) + 4,000 domains at $13 a year ($4,333.33) = $14,333.33
  • Outreach2day all-in, 1,000,000 a day: 40,000 mailboxes at $0.50 (volume price from 1,000), warmup and sequencer included ($20,000) + 8,000 domains at $13 a year ($8,666.67) = $28,666.67

Why each plan at scale

Where they differ

Where each one starts

lemlist starts from the sequence: email steps with lemwarm on every sender, and LinkedIn, calls and WhatsApp on Multichannel Expert at $109 per user. Apollo starts from its database and adds sequences, a dialer on credits, deals and AI agents.

Apollo's Free and Basic plans send at most 250 emails a day; Professional and Organization have no daily cap. lemlist recommends 10-15 campaign emails a mailbox a day at first, capped at 25-30.

Credits on both sides

lemlist's enrichment credits start at $20 a month for 2,000 (400 emails or 100 phones) on top of any plan. Apollo's credits come with each seat, 2,500 on Basic and 4,000 on Professional, and expire at the end of each billing cycle.

Apollo's credits also pay for warmup past 1 mailbox per seat and for the domains and mailboxes it sells, which are deactivated when the credits run out.

Terms, trials and MCP

Neither refunds a period already paid, and neither refunds domains or mailboxes bought in the app. lemlist's 14-day trial is of Multichannel with 50 emails a day; Apollo has a free plan with 75 credits a month and a one-time 14-day trial of its paid plans.

Both run official MCP servers: lemlist's at app.lemlist.com/mcp, Apollo's at mcp.apollo.io on every plan. lemlist MCP and Apollo MCP compare each with ours.

Fit

Which one to pick

lemlist

Pick lemlist if

  • You send cold email at volume from many SMTP mailboxes
  • You want LinkedIn and calls in the same sequence
  • You want users and senders unlimited on one flat plan

Apollo

Pick Apollo if

  • Your team prospects all day and needs contact data in every seat
  • Each rep sends from a few Google or Microsoft mailboxes
  • You want a dialer, deals and AI agents next to the sequences

Outreach2day

Where Outreach2day fits

Outreach2day is a third option: mailboxes, warmup and a sequencer in one subscription. It is ours, so it has its own section.

Outreach2day mailboxes go into lemlist and Apollo through the SMTP/IMAP logins in our CSV export. Apollo links 15 of them per Organization seat; lemlist's Email plan has no limit on senders.

If the campaigns are email-only and the lists come from elsewhere, Outreach2day all-in is $343 a month at 5,000 a day for mailboxes, warmup and our sequencer. We offer no database, LinkedIn steps or dialer.

Outreach2day mailboxes are $2.50 a mailbox up to 99, $1.50 from 100, $0.50 from 1,000, with warmup, the sequencer and the replies inbox included at every tier. For larger volumes and better prices there is the Enterprise plan: book a call and we size it with you.

Outreach2day

  • Warmup and sending included
  • $2.50 a mailbox, 12 minimum
  • Month-to-month billing
Create mailboxesBook a call

FAQ

lemlist vs Apollo: questions

Is lemlist cheaper than Apollo?

For sending, yes: $69 to $359 a month on lemlist's Email plan at 1,000 to 10,000 emails a day, against $357 to $3,213 in Apollo Organization seats with SMTP mailboxes. For contact data, set lemlist's credit packs against the credits in Apollo's seats.

Do lemlist and Apollo include warmup?

lemlist includes lemwarm for every sending address on every plan. Apollo includes 1 mailbox per seat and charges 200 credits per extra mailbox every 30 days.

Which one automates LinkedIn?

lemlist, on Multichannel Expert. Apollo lists a LinkedIn integration and no LinkedIn automation.

Do both have MCP servers?

Yes. Apollo's runs on all plans including Free, and enrichment through it spends credits; lemlist's connects with OAuth or an API key.

Deliverability call

Talk to our deliverability team

Book a call with the people who run our mailbox infrastructure. We look at your current setup and tell you what to change. Mailboxes are $1.50 from 100 and $0.50 from 1,000; for larger volumes we size an Enterprise plan with you.

  • Review your domains, DNS records and current inbox placement
  • Size the setup: domains, mailboxes per domain and daily volume per mailbox
  • Plan warmup and the move from your current provider or sequencer
  • Larger volumes: the Enterprise plan and its price for your setup

Free call

See open times in your time zone and book on this page.

Or open the booking page

Related

More on lemlist and Apollo

Sources

Each vendor's own pages. Vendors change prices and plans; if something here is out of date, write to support@outreach2day.com and we will fix it.

lemlist
Apollo
Outreach2day

Full volume from day 14: 25 cold emails a mailbox a day

Add domains, create mailboxes and turn on warmup. You see every mailbox's warmup numbers from day one.

Book a call
Create mailboxes$2.50 a mailbox, all in