lemlist vs Instantly: a volume-priced Email plan against contact-limited outreach plans
lemlist's Email plan charges only by emails a month, with unlimited senders and contacts, from $69 for 50,000. Instantly charges by emails and uploaded contacts from $97 for 125,000 and 25,000. lemlist's mailboxes start at $10, double Instantly's $5, and lemlist adds LinkedIn and calls only on its per-user Multichannel plan.
- Warm-up and sending included
- $2.50 a mailbox, 12 minimum
- Month-to-month billing
lemlist
Instantly
- Entry price
- $69 a month (Email plan, 50,000 emails)$47 a month (Growth, 5,000 emails)
- Priced by
- Email plan by emails a month with unlimited users and senders; Multichannel per user, 5 senders eachBy emails a month and uploaded contacts; email accounts unlimited, no per-seat price
- Warm-up
- lemwarm included in all plans for every sending address; not in the free trialUnlimited warm-up included in every plan
- At 5,000 a day, all lines
- $702.33$727.33
lemlist vs Instantly, line by line
Each cell links to the vendor's page it comes from.
| Feature | lemlist | Instantly |
|---|---|---|
| Priced by | Email plan by emails a month with unlimited users and senders; Multichannel per user, 5 senders each source (opens the vendor's page in a new tab) | By emails a month and uploaded contacts; email accounts unlimited, no per-seat price source (opens the vendor's page in a new tab) |
| Mailboxes sold | IncludedDomain plus mailboxes bought in the app: Google or Outlook from $10 a mailbox a month, SMTP from $5; domain price not published; non-refundable source (opens the vendor's page in a new tab) | IncludedDone-for-you Google $5 a month, pre-warmed Google $10, Airmail SMTP $4, domains $15 a year; Instantly keeps ownership and they work only inside Instantly source (opens the vendor's page in a new tab) |
| Your own mailboxes | Google and Microsoft by OAuth or any IMAP/SMTP provider; unlimited senders on the Email plan source (opens the vendor's page in a new tab) | Google, Microsoft 365 and any IMAP/SMTP provider, one by one or by CSV; unlimited on paid plans source (opens the vendor's page in a new tab) |
| Sending limits | Recommends 10-15 campaign emails a mailbox a day at first, capped at 25-30; warm-up plus campaigns at or below 50 source (opens the vendor's page in a new tab) | Recommends 30 campaign emails per account a day; Airmail capped at 50 source (opens the vendor's page in a new tab) |
| Warm-up | Includedlemwarm included in all plans for every sending address; not in the free trial source (opens the vendor's page in a new tab) | IncludedUnlimited warm-up included in every plan source (opens the vendor's page in a new tab) |
| Deliverability tools | IncludedInbox rotation, custom tracking domain, DNS setup test, deliverability testing and daily caps per inbox source (opens the vendor's page in a new tab) | Partly, or at extra costInbox rotation, custom tracking domain, spam-word checker; placement tests and blacklist monitoring as a paid add-on source (opens the vendor's page in a new tab) |
| LinkedIn, calls, SMS | Partly, or at extra costLinkedIn, SMS, calls and WhatsApp (add-on) on Multichannel and Enterprise; not on the Email plan source (opens the vendor's page in a new tab) | Partly, or at extra costCalls, SMS and LinkedIn connections in the CRM add-on ($47 or $97 a month) source (opens the vendor's page in a new tab) |
| Lead data | IncludedLead database (650M+ on the pricing page), email and phone finder, enrichment paid in credits source (opens the vendor's page in a new tab) | Partly, or at extra costSuperSearch database of 450M+ B2B contacts on a separate Credits plan source (opens the vendor's page in a new tab) |
| Integrations | IncludedHubSpot, Salesforce and Pipedrive; Zapier, Make, n8n, Clay; Aircall and Ringover; webhooks source (opens the vendor's page in a new tab) | IncludedZapier from Growth; Slack and webhooks from Hypergrowth; HubSpot and Pipedrive native source (opens the vendor's page in a new tab) |
| API | IncludedREST API on all plans, 20 requests per 2 seconds per key source (opens the vendor's page in a new tab) | IncludedAPI v2 on all paid plans source (opens the vendor's page in a new tab) |
| MCP server | IncludedOfficial server at app.lemlist.com/mcp (OAuth), 40+ tools for leads, enrichment, campaigns and analytics source (opens the vendor's page in a new tab) | IncludedOfficial server at mcp.instantly.ai with an Instantly API key source (opens the vendor's page in a new tab) |
| Support | In-app live support on all plans; account manager on Enterprise source (opens the vendor's page in a new tab) | Chat on Growth; premium live support from Hypergrowth; account manager on Enterprise source (opens the vendor's page in a new tab) |
| Refunds | No refund for a month or year already begun, even prorated; domains and mailboxes non-refundable source (opens the vendor's page in a new tab) | All fees non-refundable, including done-for-you and warm-up source (opens the vendor's page in a new tab) |
| Trial | Included14 days, no card, up to 50 emails a day and 200 credits; lemwarm not included source (opens the vendor's page in a new tab) | Included14 days, no card: 2 email accounts, 250 leads, 1,000 emails source (opens the vendor's page in a new tab) |
Priced by
- lemlist
- Email plan by emails a month with unlimited users and senders; Multichannel per user, 5 senders each source (opens the vendor's page in a new tab)
- Instantly
- By emails a month and uploaded contacts; email accounts unlimited, no per-seat price source (opens the vendor's page in a new tab)
Mailboxes sold
- lemlist
- IncludedDomain plus mailboxes bought in the app: Google or Outlook from $10 a mailbox a month, SMTP from $5; domain price not published; non-refundable source (opens the vendor's page in a new tab)
- Instantly
- IncludedDone-for-you Google $5 a month, pre-warmed Google $10, Airmail SMTP $4, domains $15 a year; Instantly keeps ownership and they work only inside Instantly source (opens the vendor's page in a new tab)
Your own mailboxes
- lemlist
- Google and Microsoft by OAuth or any IMAP/SMTP provider; unlimited senders on the Email plan source (opens the vendor's page in a new tab)
- Instantly
- Google, Microsoft 365 and any IMAP/SMTP provider, one by one or by CSV; unlimited on paid plans source (opens the vendor's page in a new tab)
Sending limits
- lemlist
- Recommends 10-15 campaign emails a mailbox a day at first, capped at 25-30; warm-up plus campaigns at or below 50 source (opens the vendor's page in a new tab)
- Instantly
- Recommends 30 campaign emails per account a day; Airmail capped at 50 source (opens the vendor's page in a new tab)
Warm-up
- lemlist
- Includedlemwarm included in all plans for every sending address; not in the free trial source (opens the vendor's page in a new tab)
- Instantly
- IncludedUnlimited warm-up included in every plan source (opens the vendor's page in a new tab)
Deliverability tools
- lemlist
- IncludedInbox rotation, custom tracking domain, DNS setup test, deliverability testing and daily caps per inbox source (opens the vendor's page in a new tab)
- Instantly
- Partly, or at extra costInbox rotation, custom tracking domain, spam-word checker; placement tests and blacklist monitoring as a paid add-on source (opens the vendor's page in a new tab)
LinkedIn, calls, SMS
- lemlist
- Partly, or at extra costLinkedIn, SMS, calls and WhatsApp (add-on) on Multichannel and Enterprise; not on the Email plan source (opens the vendor's page in a new tab)
- Instantly
- Partly, or at extra costCalls, SMS and LinkedIn connections in the CRM add-on ($47 or $97 a month) source (opens the vendor's page in a new tab)
Lead data
- lemlist
- IncludedLead database (650M+ on the pricing page), email and phone finder, enrichment paid in credits source (opens the vendor's page in a new tab)
- Instantly
- Partly, or at extra costSuperSearch database of 450M+ B2B contacts on a separate Credits plan source (opens the vendor's page in a new tab)
Integrations
- lemlist
- IncludedHubSpot, Salesforce and Pipedrive; Zapier, Make, n8n, Clay; Aircall and Ringover; webhooks source (opens the vendor's page in a new tab)
- Instantly
- IncludedZapier from Growth; Slack and webhooks from Hypergrowth; HubSpot and Pipedrive native source (opens the vendor's page in a new tab)
API
- lemlist
- IncludedREST API on all plans, 20 requests per 2 seconds per key source (opens the vendor's page in a new tab)
- Instantly
- IncludedAPI v2 on all paid plans source (opens the vendor's page in a new tab)
MCP server
- lemlist
- IncludedOfficial server at app.lemlist.com/mcp (OAuth), 40+ tools for leads, enrichment, campaigns and analytics source (opens the vendor's page in a new tab)
- Instantly
- IncludedOfficial server at mcp.instantly.ai with an Instantly API key source (opens the vendor's page in a new tab)
Support
- lemlist
- In-app live support on all plans; account manager on Enterprise source (opens the vendor's page in a new tab)
- Instantly
- Chat on Growth; premium live support from Hypergrowth; account manager on Enterprise source (opens the vendor's page in a new tab)
Refunds
- lemlist
- No refund for a month or year already begun, even prorated; domains and mailboxes non-refundable source (opens the vendor's page in a new tab)
- Instantly
- All fees non-refundable, including done-for-you and warm-up source (opens the vendor's page in a new tab)
Trial
- lemlist
- Included14 days, no card, up to 50 emails a day and 200 credits; lemwarm not included source (opens the vendor's page in a new tab)
- Instantly
- Included14 days, no card: 2 email accounts, 250 leads, 1,000 emails source (opens the vendor's page in a new tab)
lemlist and Instantly prices
lemlist
| Plan | Price | What it buys | Billing | Includes |
|---|---|---|---|---|
| Email 50k | $69 a month | 50,000 emails, unlimited users and senders | monthly | lemwarm, API and MCP; no LinkedIn steps source (opens the vendor's page in a new tab) |
| Email 100k | $89 a month | 100,000 emails, unlimited users and senders | monthly | Same features as Email 50k source (opens the vendor's page in a new tab) |
| Email 200k | $159 a month | 200,000 emails, unlimited users and senders | monthly | Same features as Email 50k source (opens the vendor's page in a new tab) |
| Email 500k | $359 a month | 500,000 emails, unlimited users and senders | monthly | Same features as Email 50k source (opens the vendor's page in a new tab) |
| Email 1M | $659 a month | 1,000,000 emails, unlimited users and senders | monthly | Above 1M: talk to sales source (opens the vendor's page in a new tab) |
| Multichannel Expert | $109 per user a month | Unlimited emails, up to 5 sending addresses per user | monthly | LinkedIn, SMS, in-app calling (400 min), 400 enrichment credits a month; WhatsApp add-on source (opens the vendor's page in a new tab) |
Instantly
| Plan | Price | What it buys | Billing | Includes |
|---|---|---|---|---|
| Growth | $47 a month | 5,000 emails, 1,000 uploaded contacts | monthly | Unlimited email accounts and warm-up; no team members or webhooks source (opens the vendor's page in a new tab) |
| Hypergrowth | $97 a month | 125,000 emails, 25,000 uploaded contacts | monthly | Subsequences, webhooks, Unibox, team members, workspaces source (opens the vendor's page in a new tab) |
| Light Speed | $358 a month | 500,000 emails, 100,000 uploaded contacts | monthly | Dedicated sending server and IP rotation (SISR) source (opens the vendor's page in a new tab) |
| Enterprise | Custom | 500,000+ emails, 100,000+ contacts | monthly | Private deliverability network, account manager source (opens the vendor's page in a new tab) |
List prices from lemlist's pricing page and Instantly's pricing page, checked . Taxes and card fees excluded.
Full monthly cost at 1,000, 5,000 and 10,000 emails a day
Each sequencer plan the volume needs, with the same mailboxes and domains on both sides.
| Setup | 1,000 a day (40 mailboxes) | 5,000 a day (200 mailboxes) | 10,000 a day (400 mailboxes) |
|---|---|---|---|
| lemlist + Outreach2day mailboxesKeep the sequencer, buy the mailboxes from us | $177.67
| $702.33
| $1,445.67
|
| Instantly + Outreach2day mailboxesKeep the sequencer, buy the mailboxes from us | $205.67
| $727.33
| $1,357.67
|
| Outreach2day all-inMailboxes, warm-up and the sequencer in one bill | $108.67
| $543.33
| $1,086.67
|
lemlist + Outreach2day mailboxes
Keep the sequencer, buy the mailboxes from us
- 1,000 a day (40 mailboxes)
$177.67
- lemlist Email 50k: $69 source (opens the vendor's page in a new tab)
- 40 Outreach2day mailboxes at $2.50: $100
- 8 domains at $13 a year: $8.67
- 5,000 a day (200 mailboxes)
$702.33
- lemlist Email 200k: $159 source (opens the vendor's page in a new tab)
- 200 Outreach2day mailboxes at $2.50: $500
- 40 domains at $13 a year: $43.33
- 10,000 a day (400 mailboxes)
$1,445.67
- lemlist Email 500k: $359 source (opens the vendor's page in a new tab)
- 400 Outreach2day mailboxes at $2.50: $1,000
- 80 domains at $13 a year: $86.67
Instantly + Outreach2day mailboxes
Keep the sequencer, buy the mailboxes from us
- 1,000 a day (40 mailboxes)
$205.67
- Instantly Hypergrowth: $97 source (opens the vendor's page in a new tab)
- 40 Outreach2day mailboxes at $2.50: $100
- 8 domains at $13 a year: $8.67
- 5,000 a day (200 mailboxes)
$727.33
- Instantly Hypergrowth + 1 Outbound add-on: $184 source (opens the vendor's page in a new tab)
- 200 Outreach2day mailboxes at $2.50: $500
- 40 domains at $13 a year: $43.33
- 10,000 a day (400 mailboxes)
$1,357.67
- Instantly Hypergrowth + 2 Outbound add-ons: $271 source (opens the vendor's page in a new tab)
- 400 Outreach2day mailboxes at $2.50: $1,000
- 80 domains at $13 a year: $86.67
Outreach2day all-in
Mailboxes, warm-up and the sequencer in one bill
- 1,000 a day (40 mailboxes)
$108.67
- 40 mailboxes at $2.50, warm-up and sequencer included: $100
- 8 domains at $13 a year: $8.67
- 5,000 a day (200 mailboxes)
$543.33
- 200 mailboxes at $2.50, warm-up and sequencer included: $500
- 40 domains at $13 a year: $43.33
- 10,000 a day (400 mailboxes)
$1,086.67
- 400 mailboxes at $2.50, warm-up and sequencer included: $1,000
- 80 domains at $13 a year: $86.67
25 cold emails per mailbox a day and 5 mailboxes per domain: 1,000 a day = 40 mailboxes, 8 domains, 22,000 emails a month; 5,000 a day = 200 mailboxes, 40 domains, 110,000 emails a month; 10,000 a day = 400 mailboxes, 80 domains, 220,000 emails a month (22 sending days). Monthly list prices on monthly billing; .com domains at $13 a year spread over 12 months.
With Outreach2day mailboxes on both sides: $178 on lemlist and $206 on Instantly at 1,000 a day, $702 and $727 at 5,000, $1,446 and $1,358 at 10,000. lemlist is cheaper until the 500k tier ($359) kicks in for 220,000 emails.
With each vendor's own Google mailboxes the gap opens up: 200 of them cost $2,000 a month in lemlist ($10 each) and $1,000 in Instantly ($5 each).
Where they differ
What you are charged for
lemlist Email: emails a month only. Users, senders and contacts are unlimited, and the tiers step from 50,000 to a million emails.
Instantly: emails and uploaded contacts, with the contact count as a running total. At 36,700 new contacts a month (5,000 emails a day on a 3-step sequence) you need an $87 add-on on top of Hypergrowth.
Multichannel and data
lemlist's Multichannel plan ($109 per user) runs LinkedIn, SMS, calls and WhatsApp in one sequence and includes enrichment credits, with a 650M+ lead database on credits for every plan.
Instantly keeps those outside the outreach plan: SuperSearch data on a Credits plan and calls, SMS and LinkedIn connections in a CRM add-on at $47 or $97 a month.
Refunds, trials and MCP
Neither refunds a period already paid. lemlist's 14-day trial gives 50 emails a day and no lemwarm; Instantly's gives 1,000 emails and 2 accounts.
Both run official MCP servers: lemlist's with OAuth and 40+ tools, Instantly's with an API key. lemlist MCP and Instantly MCP compare each with ours.
Which one to pick
Pick lemlist if
- You send from many senders and want users and contacts unlimited
- You want LinkedIn, calls and email in one sequence (Multichannel)
- You want a lead database inside the sequencer
Pick Instantly if
- You want the cheaper mailboxes of the two if you buy from the sequencer
- Your contact count stays under 25,000 and you want 125,000 emails for $97
- You want Unibox and webhooks on a $97 plan
Where Outreach2day fits
Outreach2day is a third option: mailboxes, warm-up and a sequencer in one subscription. It is ours, so it has its own section.
Our mailboxes go to Instantly with an API key and to lemlist through the SMTP/IMAP logins in our CSV export. At $2.50 they cost a quarter of lemlist's Google mailboxes and half of Instantly's.
For email-only campaigns, Outreach2day all-in covers mailboxes, warm-up and the sequencer for $543 a month at 5,000 a day. lemlist's LinkedIn steps and database and Instantly's CRM are things we do not offer.
From 1,000 mailboxes Outreach2day quotes a volume price below the per-mailbox list price of every vendor in our comparisons, including Maildoso's $0.49, with warm-up and sending in the price. Book a call and we quote your volume.
lemlist vs Instantly: questions
Is lemlist cheaper than Instantly?
For the sequencer at up to 200,000 emails a month, yes: $69 to $159 against Instantly's $97 to $184 when contacts need an add-on. Mailboxes bought in lemlist cost twice Instantly's.
Does lemlist's Email plan include LinkedIn?
No. LinkedIn, SMS and calls are on Multichannel at $109 per user a month.
Which includes warm-up?
Both. lemwarm is in every lemlist plan; Instantly includes unlimited warm-up.
Can I move mailboxes between lemlist and Instantly?
Mailboxes you own, yes. Instantly's done-for-you accounts stay in Instantly; lemlist domains can be transferred out after the 60-day lock.
Deliverability call
Talk to our deliverability team
Book a call with the people who run our mailbox infrastructure. We look at your current setup and tell you what to change. Running 1,000+ mailboxes? We also quote a volume price below every vendor list price in our comparisons, warm-up and sending included.
- Review your domains, DNS records and current inbox placement
- Size the setup: domains, mailboxes per domain and daily volume per mailbox
- Plan warm-up and the move from your current provider or sequencer
- 1,000+ mailboxes: a volume price per mailbox for your setup
Free call
See open times in your time zone and book on this page.
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Open the booking page insteadMore on lemlist and Instantly
- lemlist reviewPlans, limits, warm-up, API and MCP, full-setup cost, with sources
- lemlist alternativesSequencers side by side with the full monthly cost
- lemlist MCP server comparedWhat its MCP tools cover, next to ours
- lemlist pricing 2026Every plan, add-ons and what they cost
- Instantly reviewPlans, limits, warm-up, API and MCP, full-setup cost, with sources
- Instantly alternativesOptions side by side with prices
- Outreach2day vs InstantlyFeature table and full-setup cost
- Instantly vs SmartleadTwo sequencers side by side
- Instantly vs ApolloTwo sequencers side by side
- Instantly vs PlusVibeTwo sequencers side by side
- Instantly MCP server comparedWhat its MCP tools cover, next to ours
- Instantly pricing 2026Every plan, add-ons and what they cost
- Cold Email Follow-Up Sequence: Timing, Count and TemplatesBlog
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- Smartlead vs EmailBison
- Smartlead vs PlusVibe
Sources
Each vendor's own pages. Vendors change prices and plans; if something here is out of date, write to support@outreach2day.com and we will fix it.
lemlist
- lemlist.com/pricing
- lemlist.com/legal/terms
- help.lemlist.com/en/articles/6643849-lemlist-plans-how-to-choose-the-right-one
- help.lemlist.com/en/articles/14006347-how-to-cancel-your-whatsapp-add-on-or-additional-email-slots
- help.lemlist.com/en/articles/10665430-buy-a-domain-and-email-for-lemlist
- help.lemlist.com/en/articles/4536030-connect-your-email-provider-to-lemlist
- help.lemlist.com/en/articles/4508367-understand-sending-limits-in-lemlist
- developer.lemlist.com/api-reference/getting-started/rate-limits
- developer.lemlist.com/mcp/setup
- help.lemlist.com/en/articles/4941590-lemlist-free-trial-what-s-included-and-how-it-works
- lemlist.com/product/deliverability-setup
- help.lemlist.com/en/articles/8178526-discovering-lemwarm-plans
- help.lemlist.com/en/articles/7883576-understand-seats-in-lemlist
- trustpilot.com/review/lemlist.com
Instantly
- instantly.ai/llms.txt
- instantly.ai/terms
- instantly.ai/pricing
- help.instantly.ai/en/articles/7917050-add-on-pricing
- instantly.ai/pricing.md
- help.instantly.ai/en/articles/10273259-instantly-plans-overview
- help.instantly.ai/en/articles/6222224-how-to-connect-your-email-accounts-to-instantly
- help.instantly.ai/en/articles/6248612-account-and-campaign-limits
- help.instantly.ai/en/articles/7920548-email-outreach-plans-comparison
- help.instantly.ai/en/articles/10432807-api-v2
- help.instantly.ai/en/articles/12980002-instantly-mcp-model-context-protocol
- help.instantly.ai/en/articles/13941298-instantly-free-trial
- help.instantly.ai/en/articles/9361043-done-for-you-google-email-setup
- outreach2day.com/blog/export-mailboxes-to-instantly-smartlead
- trustpilot.com/review/instantly.ai
First cold emails on day 14, full volume on day 21
Add domains, create mailboxes and turn on warm-up. You see every mailbox's warm-up numbers from day one.