Snov.io vs Apollo: $99 buys 5,000 Snov.io credits or 4,000 Apollo credits for one seat

Both sell B2B contact data with email sequences attached. Snov.io's Pro S is $99 a month for the whole team with 5,000 credits and 25,000 recipients; Apollo's Professional is $99 per seat with 4,000 credits each. For sending, Apollo's limit of 5 IMAP/SMTP mailboxes per Professional seat (15 on Organization) turns into seats: $1,666 a month at 5,000 emails a day against Snov.io's $189.

Create mailboxesBook a call
  • Warmup and sending included
  • $2.50 a mailbox, 12 minimum
  • Month-to-month billing

5,000 a day · 110,000 a month · 200 mailboxes · USD a month

  1. Snov.io + our mailboxesSnov.io + our mailboxes: $532.33
  2. Apollo + our mailboxesApollo + our mailboxes: $2,009.33
  3. Outreach2day all-inOutreach2day all-in: $343.33

Snov.io

Apollo

Entry price
$39 a month (Starter, 5,000 recipients)$65 per seat a month (Basic); free plan with 75 credits
Priced by
Flat plans by credits and recipients a month; unlimited senders and seatsPer seat a month plus a credit allowance per seat; credits pay for data, warmup, domains and mailboxes
Warmup
Included: 3 slots on Starter, unlimited from Pro SPaid plans typically include 1 mailbox per seat; each extra mailbox 200 credits per 30 days (also 200 on Free); paused when credits run out; up to 50 warmup emails a day
At 5,000 a day, all lines
$532.33$2,009.33

All lines: the sequencer plan, mailboxes and domains at list prices, monthly billing. Every line is in the cost table below.

Side by side

Snov.io vs Apollo, line by line

Each cell links to the vendor's page it comes from.

Prices

Snov.io and Apollo prices

Snov.io

Apollo

  • Free$0

    75 credits per seat a month, 2 sequences, 1 mailbox per user, 250 emails a day · monthly

    Gmail only per the FAQ; the plan table says Gmail and Microsoftsource (opens the vendor's page in a new tab)

  • Basic$65 per seat a month

    2,500 credits per seat a month, 1 linked mailbox per user, 250 emails a day · monthly

    Unlimited sequences, deliverability suite and warmup, domain and mailbox purchasing, US dialer on creditssource (opens the vendor's page in a new tab)

  • Professional$99 per seat a month

    4,000 credits per seat a month; unlimited Google and Microsoft mailboxes, 5 IMAP/SMTP per user; no daily send cap · monthly

    A/Z testing, AI lead scoring, 4,000 call-recording minutessource (opens the vendor's page in a new tab)

List prices from Snov.io's pricing page and Apollo's pricing page, checked . Taxes and card fees excluded.

Full cost

Full monthly cost at 1,000, 5,000 and 10,000 emails a day

Each sequencer plan the volume needs, with the same mailboxes and domains on both sides.

1,000 a day · 22,000 a month40 mailboxes · USD a month
  1. Snov.io + Outreach2day mailboxesSnov.io + Outreach2day mailboxes: $207.67
  2. Apollo + Outreach2day mailboxesApollo + Outreach2day mailboxes: $465.67
  3. Outreach2day all-inOutreach2day all-in: $108.67
5,000 a day · 110,000 a month200 mailboxes · USD a month
  1. Snov.io + Outreach2day mailboxesSnov.io + Outreach2day mailboxes: $532.33
  2. Apollo + Outreach2day mailboxesApollo + Outreach2day mailboxes: $2,009.33
  3. Outreach2day all-inOutreach2day all-in: $343.33
10,000 a day · 220,000 a month400 mailboxes · USD a month
  1. Snov.io + Outreach2day mailboxesSnov.io + Outreach2day mailboxes: $1,055.67
  2. Apollo + Outreach2day mailboxesApollo + Outreach2day mailboxes: $3,899.67
  3. Outreach2day all-inOutreach2day all-in: $686.67

  • Snov.io + Outreach2day mailboxes

    Keep the sequencer, buy the mailboxes from us

    1,000 a day · 22,000 a month (40 mailboxes)

    $207.67 / mo

    5,000 a day · 110,000 a month (200 mailboxes)

    $532.33 / mo

    10,000 a day · 220,000 a month (400 mailboxes)

    $1,055.67 / mo

  • Apollo + Outreach2day mailboxes

    Keep the sequencer, buy the mailboxes from us

    1,000 a day · 22,000 a month (40 mailboxes)

    $465.67 / mo

    5,000 a day · 110,000 a month (200 mailboxes)

    $2,009.33 / mo

    10,000 a day · 220,000 a month (400 mailboxes)

    $3,899.67 / mo

  • Outreach2day all-in

    Mailboxes, warmup and the sequencer in one bill

    1,000 a day · 22,000 a month (40 mailboxes)

    $108.67 / mo

    • 40 mailboxes at $2.50, warmup and sequencer included: $100
    • 8 domains at $13 a year: $8.67
    5,000 a day · 110,000 a month (200 mailboxes)

    $343.33 / mo

    • 200 mailboxes at $1.50 (volume price from 100), warmup and sequencer included: $300
    • 40 domains at $13 a year: $43.33
    10,000 a day · 220,000 a month (400 mailboxes)

    $686.67 / mo

    • 400 mailboxes at $1.50 (volume price from 100), warmup and sequencer included: $600
    • 80 domains at $13 a year: $86.67

25 cold emails per mailbox a day and 5 mailboxes per domain: 1,000 a day = 40 mailboxes and 8 domains; 5,000 a day = 200 mailboxes and 40 domains; 10,000 a day = 400 mailboxes and 80 domains. A month is 22 sending days, so emails a month = emails a day × 22. Monthly list prices on monthly billing; .com domains at $13 a year spread over 12 months. Outreach2day mailboxes on comparison pages: $2.50 a mailbox up to 99, $1.50 from 100, $0.50 from 1,000, warmup and the sequencer included.

New · Outreach2day volume pricing

The mailbox price falls from 100 and again from 1,000 mailboxes

Warmup, the sequencer and the replies inbox included at every tier

  1. Up to 99 mailboxes$2.50a mailbox a month
  2. From 100 mailboxes$1.50a mailbox a month
  3. From 1,000 mailboxes$0.50a mailbox a month

Enterprise plan. Better prices for larger volumes.

Book a call

With Outreach2day mailboxes on both: $207.67 on Snov.io and $465.67 on Apollo at 1,000 a day, $532.33 and $2,009.33 at 5,000, $1,055.67 and $3,899.67 at 10,000. Apollo is priced on Organization, $119 a seat billed annually with 3 seats minimum, because it links 15 SMTP mailboxes per user.

With Google Workspace mailboxes the Apollo bill is different: Professional links unlimited Google and Microsoft mailboxes per seat, so one $99 seat can hold them, and warmup costs 200 credits per extra mailbox every 30 days. Snov.io has no per-seat price; its plans set credits and recipients for the whole team.

Every plan and add-on is in Snov.io pricing and Apollo pricing.

At scale

From 25,000 to 1,000,000 cold emails a day

The same setups at larger daily volumes. A vendor without a published price at a size reads “Custom pricing (not published)” and has no bar.

25,000 a day · 550,000 a month1,000 mailboxes · USD a month
  1. Snov.io + Outreach2day mailboxesSnov.io + Outreach2day mailboxes: $1,454.67
  2. Apollo + Outreach2day mailboxesApollo + Outreach2day mailboxes: $8,689.67
  3. Outreach2day all-inOutreach2day all-in: $716.67
50,000 a day · 1,100,000 a month2,000 mailboxes · USD a month
  1. Apollo + Outreach2day mailboxesApollo + Outreach2day mailboxes: $17,379.33
  2. Outreach2day all-inOutreach2day all-in: $1,433.33
Snov.io + Outreach2day mailboxes: no published price at this volume, so no bar.
100,000 a day · 2,200,000 a month4,000 mailboxes · USD a month
  1. Apollo + Outreach2day mailboxesApollo + Outreach2day mailboxes: $34,639.67
  2. Outreach2day all-inOutreach2day all-in: $2,866.67
Snov.io + Outreach2day mailboxes: no published price at this volume, so no bar.
250,000 a day · 5,500,000 a month10,000 mailboxes · USD a month
  1. Outreach2day all-inOutreach2day all-in: $7,166.67
Snov.io + Outreach2day mailboxes, Apollo + Outreach2day mailboxes: no published price at this volume, so no bar.
500,000 a day · 11,000,000 a month20,000 mailboxes · USD a month
  1. Outreach2day all-inOutreach2day all-in: $14,333.33
Snov.io + Outreach2day mailboxes, Apollo + Outreach2day mailboxes: no published price at this volume, so no bar.
1,000,000 a day · 22,000,000 a month40,000 mailboxes · USD a month
  1. Outreach2day all-inOutreach2day all-in: $28,666.67
Snov.io + Outreach2day mailboxes, Apollo + Outreach2day mailboxes: no published price at this volume, so no bar.
Monthly cost of Snov.io and Apollo setups from 25,000 to 1,000,000 cold emails a day
Setup25,000 a day550,000 a month1,000 mailboxes50,000 a day1,100,000 a month2,000 mailboxes100,000 a day2,200,000 a month4,000 mailboxes250,000 a day5,500,000 a month10,000 mailboxes500,000 a day11,000,000 a month20,000 mailboxes1,000,000 a day22,000,000 a month40,000 mailboxes
Snov.io + Outreach2day mailboxes$1,454.67$738 moreCustom pricing (not published)Custom pricing (not published)Custom pricing (not published)Custom pricing (not published)Custom pricing (not published)
Apollo + Outreach2day mailboxes$8,689.67$7,973 more$17,379.33$15,946 more$34,639.67$31,773 moreCustom pricing (not published)Custom pricing (not published)Custom pricing (not published)
Outreach2day all-in$716.67$1,433.33$2,866.67$7,166.67$14,333.33$28,666.67

25 cold emails per mailbox a day and 5 mailboxes per domain: 25,000 a day = 1,000 mailboxes and 200 domains; 50,000 a day = 2,000 mailboxes and 400 domains; 100,000 a day = 4,000 mailboxes and 800 domains; 250,000 a day = 10,000 mailboxes and 2,000 domains; 500,000 a day = 20,000 mailboxes and 4,000 domains; 1,000,000 a day = 40,000 mailboxes and 8,000 domains. A month is 22 sending days, so emails a month = emails a day × 22. Each tool at the published plan that covers the volume; where the vendor publishes no price at that size (a top plan that stops below it, or "contact sales"), the cell says so and the chart leaves it out. Domains at $13 a year, spread over 12 months, are in every total.

Every line at scale

  • Snov.io + Outreach2day mailboxes, 25,000 a day: Snov.io Ultra ($738) source (opens the vendor's page in a new tab) + 1,000 Outreach2day mailboxes at $0.50 (volume price from 1,000) ($500) + 200 domains at $13 a year ($216.67) = $1,454.67
  • Apollo + Outreach2day mailboxes, 25,000 a day: Apollo Organization, 67 seats ($7,973) source (opens the vendor's page in a new tab) + 1,000 Outreach2day mailboxes at $0.50 (volume price from 1,000) ($500) + 200 domains at $13 a year ($216.67) = $8,689.67
  • Apollo + Outreach2day mailboxes, 50,000 a day: Apollo Organization, 134 seats ($15,946) source (opens the vendor's page in a new tab) + 2,000 Outreach2day mailboxes at $0.50 (volume price from 1,000) ($1,000) + 400 domains at $13 a year ($433.33) = $17,379.33
  • Apollo + Outreach2day mailboxes, 100,000 a day: Apollo Organization, 267 seats ($31,773) source (opens the vendor's page in a new tab) + 4,000 Outreach2day mailboxes at $0.50 (volume price from 1,000) ($2,000) + 800 domains at $13 a year ($866.67) = $34,639.67
  • Outreach2day all-in, 25,000 a day: 1,000 mailboxes at $0.50 (volume price from 1,000), warmup and sequencer included ($500) + 200 domains at $13 a year ($216.67) = $716.67
  • Outreach2day all-in, 50,000 a day: 2,000 mailboxes at $0.50 (volume price from 1,000), warmup and sequencer included ($1,000) + 400 domains at $13 a year ($433.33) = $1,433.33
  • Outreach2day all-in, 100,000 a day: 4,000 mailboxes at $0.50 (volume price from 1,000), warmup and sequencer included ($2,000) + 800 domains at $13 a year ($866.67) = $2,866.67
  • Outreach2day all-in, 250,000 a day: 10,000 mailboxes at $0.50 (volume price from 1,000), warmup and sequencer included ($5,000) + 2,000 domains at $13 a year ($2,166.67) = $7,166.67
  • Outreach2day all-in, 500,000 a day: 20,000 mailboxes at $0.50 (volume price from 1,000), warmup and sequencer included ($10,000) + 4,000 domains at $13 a year ($4,333.33) = $14,333.33
  • Outreach2day all-in, 1,000,000 a day: 40,000 mailboxes at $0.50 (volume price from 1,000), warmup and sequencer included ($20,000) + 8,000 domains at $13 a year ($8,666.67) = $28,666.67

Why each plan at scale

Where they differ

What a credit buys

A Snov.io credit pays for one prospect found or one email verified; its finder searches 500M+ B2B email addresses. An Apollo credit pays for one email, and a phone number takes 8; Apollo counts 240M+ contacts and 30M+ companies.

Starter plans: Snov.io $39 for 1,000 credits, Apollo Basic $65 per seat for 2,500. Free tiers: Snov.io's Trial gives 50 credits with no end date, Apollo's free plan 75 credits per seat a month.

Sending limits

Apollo's Free and Basic plans send at most 250 emails a day and link one mailbox per user; Professional removes the daily cap. Snov.io connects unlimited senders on every plan and sets per-account starting limits (Google 15 a day, Outlook 5, SMTP 50) that you can raise.

Warmup: Snov.io includes 3 slots on Starter and unlimited from Pro S. Apollo includes one mailbox per seat and charges 200 credits per extra mailbox every 30 days, paused when credits run out.

Mailboxes, channels and terms

Snov.io sells done-for-you Google mailboxes at $5 a month with domains from $12 a year. Apollo sells domains and mailboxes for credits (300 a month for Apollo SMTP, 800 for Google, 1,500 for Microsoft), each capped at 200 emails per 24 hours and deactivated if the credits run out.

Snov.io adds LinkedIn automation at $69 per LinkedIn account; Apollo adds a dialer on credits. Both run MCP servers on every plan including the free one, and both treat payments as non-refundable. Trustpilot shows Snov.io at 4.6 from 1,597 reviews and Apollo at 3.1 from 1,370.

Fit

Which one to pick

Snov.io

Pick Snov.io if

  • You want one flat plan for the whole team with no seat price
  • You send from many mailboxes and want them all on one plan
  • You want LinkedIn steps in the same tool

Apollo

Pick Apollo if

  • You want the larger contact and company database with phone numbers
  • You prospect from a few seats on Google Workspace mailboxes
  • You want a dialer, deals and AI agents next to the data

Outreach2day

Where Outreach2day fits

Outreach2day is a third option: mailboxes, warmup and a sequencer in one subscription. It is ours, so it has its own section.

Outreach2day exports its mailboxes as a CSV in each tool's import format, at $2.50 a mailbox with warmup included. In Apollo that keeps to the SMTP limit per seat; in Snov.io it fits any plan.

A common split is to keep Snov.io or Apollo for finding contacts and send from Outreach2day all-in: $108.67 a month at 1,000 a day and $343.33 at 5,000, with our sequencer, warmup and replies inbox. We sell no contact data, so the data side stays with them.

Outreach2day mailboxes are $2.50 a mailbox up to 99, $1.50 from 100, $0.50 from 1,000, with warmup, the sequencer and the replies inbox included at every tier. For larger volumes and better prices there is the Enterprise plan: book a call and we size it with you.

Outreach2day

  • Warmup and sending included
  • $2.50 a mailbox, 12 minimum
  • Month-to-month billing
Create mailboxesBook a call

FAQ

Snov.io vs Apollo: questions

Is Snov.io cheaper than Apollo?

For a team, usually: Snov.io's plans have no seat price, and $99 buys 5,000 credits against 4,000 per Apollo seat. For sending from SMTP mailboxes the gap grows, because Apollo links 5 or 15 per seat.

Which has more contact data?

By their own counts, Apollo lists 240M+ contacts and 30M+ companies; Snov.io's finder lists 500M+ B2B email addresses. The two count different things.

Do both include warmup?

Snov.io includes 3 slots on Starter and unlimited from Pro S. Apollo includes one mailbox per seat and charges 200 credits per extra mailbox every 30 days.

Do Snov.io and Apollo have MCP servers?

Yes, both on every plan including the free one: mcp.snov.io and mcp.apollo.io.

Can I get a refund?

Neither publishes a refund window; both terms make payments non-refundable.

Deliverability call

Talk to our deliverability team

Book a call with the people who run our mailbox infrastructure. We look at your current setup and tell you what to change. Mailboxes are $1.50 from 100 and $0.50 from 1,000; for larger volumes we size an Enterprise plan with you.

  • Review your domains, DNS records and current inbox placement
  • Size the setup: domains, mailboxes per domain and daily volume per mailbox
  • Plan warmup and the move from your current provider or sequencer
  • Larger volumes: the Enterprise plan and its price for your setup

Free call

See open times in your time zone and book on this page.

Or open the booking page

Related

More on Snov.io and Apollo

Sources

Each vendor's own pages. Vendors change prices and plans; if something here is out of date, write to support@outreach2day.com and we will fix it.

Snov.io
Apollo
Outreach2day

Full volume from day 14: 25 cold emails a mailbox a day

Add domains, create mailboxes and turn on warmup. You see every mailbox's warmup numbers from day one.

Book a call
Create mailboxes$2.50 a mailbox, all in