EmailBison vs Instantly: one $599 private instance against $97 Hypergrowth on a shared platform

EmailBison sells one plan: $599 a month for 500,000 emails on your own white-labeled instance with dedicated IPs, unlimited leads and a private warmup pool, bought through a demo. Instantly starts at $47, and $97 Hypergrowth covers 125,000 emails. Up to 220,000 emails a month Instantly's list price is lower by $328 or more; EmailBison's case is the isolated network and the flat price as volume grows.

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  • Warmup and sending included
  • $2.50 a mailbox, 12 minimum
  • Month-to-month billing

5,000 a day · 110,000 a month · 200 mailboxes · USD a month

  1. EmailBison + our mailboxesEmailBison + our mailboxes: $942.33
  2. Instantly + our mailboxesInstantly + our mailboxes: $527.33
  3. Outreach2day all-inOutreach2day all-in: $343.33

EmailBison

Instantly

Entry price
$599 a month (500,000 emails)$47 a month (Growth, 5,000 emails)
Priced by
One plan by emails a month; unlimited leads, workspaces and teammates, no seat feesBy emails a month and uploaded contacts; email accounts unlimited, no per-seat price
Warmup
Private warmup pool included; custom SMTP accounts from vendors outside its approved list are kept out of itUnlimited warmup included in every plan
At 5,000 a day, all lines
$942.33$527.33

All lines: the sequencer plan, mailboxes and domains at list prices, monthly billing. Every line is in the cost table below.

Side by side

EmailBison vs Instantly, line by line

Each cell links to the vendor's page it comes from.

Prices

EmailBison and Instantly prices

EmailBison

Instantly

List prices from EmailBison's pricing page and Instantly's pricing page, checked . Taxes and card fees excluded.

Full cost

Full monthly cost at 1,000, 5,000 and 10,000 emails a day

Each sequencer plan the volume needs, with the same mailboxes and domains on both sides.

1,000 a day · 22,000 a month40 mailboxes · USD a month
  1. EmailBison + Outreach2day mailboxesEmailBison + Outreach2day mailboxes: $707.67
  2. Instantly + Outreach2day mailboxesInstantly + Outreach2day mailboxes: $205.67
  3. Outreach2day all-inOutreach2day all-in: $108.67
5,000 a day · 110,000 a month200 mailboxes · USD a month
  1. EmailBison + Outreach2day mailboxesEmailBison + Outreach2day mailboxes: $942.33
  2. Instantly + Outreach2day mailboxesInstantly + Outreach2day mailboxes: $527.33
  3. Outreach2day all-inOutreach2day all-in: $343.33
10,000 a day · 220,000 a month400 mailboxes · USD a month
  1. EmailBison + Outreach2day mailboxesEmailBison + Outreach2day mailboxes: $1,285.67
  2. Instantly + Outreach2day mailboxesInstantly + Outreach2day mailboxes: $957.67
  3. Outreach2day all-inOutreach2day all-in: $686.67

  • EmailBison + Outreach2day mailboxes

    Keep the sequencer, buy the mailboxes from us

    1,000 a day · 22,000 a month (40 mailboxes)

    $707.67 / mo

    5,000 a day · 110,000 a month (200 mailboxes)

    $942.33 / mo

    10,000 a day · 220,000 a month (400 mailboxes)

    $1,285.67 / mo

  • Instantly + Outreach2day mailboxes

    Keep the sequencer, buy the mailboxes from us

    1,000 a day · 22,000 a month (40 mailboxes)

    $205.67 / mo

    5,000 a day · 110,000 a month (200 mailboxes)

    $527.33 / mo

    10,000 a day · 220,000 a month (400 mailboxes)

    $957.67 / mo

  • Outreach2day all-in

    Mailboxes, warmup and the sequencer in one bill

    1,000 a day · 22,000 a month (40 mailboxes)

    $108.67 / mo

    • 40 mailboxes at $2.50, warmup and sequencer included: $100
    • 8 domains at $13 a year: $8.67
    5,000 a day · 110,000 a month (200 mailboxes)

    $343.33 / mo

    • 200 mailboxes at $1.50 (volume price from 100), warmup and sequencer included: $300
    • 40 domains at $13 a year: $43.33
    10,000 a day · 220,000 a month (400 mailboxes)

    $686.67 / mo

    • 400 mailboxes at $1.50 (volume price from 100), warmup and sequencer included: $600
    • 80 domains at $13 a year: $86.67

25 cold emails per mailbox a day and 5 mailboxes per domain: 1,000 a day = 40 mailboxes and 8 domains; 5,000 a day = 200 mailboxes and 40 domains; 10,000 a day = 400 mailboxes and 80 domains. A month is 22 sending days, so emails a month = emails a day × 22. Monthly list prices on monthly billing; .com domains at $13 a year spread over 12 months. Outreach2day mailboxes on comparison pages: $2.50 a mailbox up to 99, $1.50 from 100, $0.50 from 1,000, warmup and the sequencer included.

New · Outreach2day volume pricing

The mailbox price falls from 100 and again from 1,000 mailboxes

Warmup, the sequencer and the replies inbox included at every tier

  1. Up to 99 mailboxes$2.50a mailbox a month
  2. From 100 mailboxes$1.50a mailbox a month
  3. From 1,000 mailboxes$0.50a mailbox a month

Enterprise plan. Better prices for larger volumes.

Book a call

With Outreach2day mailboxes on both: $707.67 on EmailBison and $205.67 on Instantly at 1,000 a day, $942.33 and $527.33 at 5,000, $1,285.67 and $957.67 at 10,000. EmailBison's plan stays $599 at all three, because 220,000 emails use under half its allowance.

Near EmailBison's 500,000 emails, Instantly's Light Speed is $358 a month for 500,000 emails and 100,000 contacts with a dedicated sending server. Past that EmailBison adds $250 per 250,000 emails.

Every plan and add-on: EmailBison pricing and Instantly pricing.

At scale

From 25,000 to 1,000,000 cold emails a day

The same setups at larger daily volumes. A vendor without a published price at a size reads “Custom pricing (not published)” and has no bar.

25,000 a day · 550,000 a month1,000 mailboxes · USD a month
  1. EmailBison + Outreach2day mailboxesEmailBison + Outreach2day mailboxes: $1,565.67
  2. Instantly + Outreach2day mailboxesInstantly + Outreach2day mailboxes: $1,422.67
  3. Outreach2day all-inOutreach2day all-in: $716.67
50,000 a day · 1,100,000 a month2,000 mailboxes · USD a month
  1. EmailBison + Outreach2day mailboxesEmailBison + Outreach2day mailboxes: $2,782.33
  2. Instantly + Outreach2day mailboxesInstantly + Outreach2day mailboxes: $2,748.33
  3. Outreach2day all-inOutreach2day all-in: $1,433.33
100,000 a day · 2,200,000 a month4,000 mailboxes · USD a month
  1. EmailBison + Outreach2day mailboxesEmailBison + Outreach2day mailboxes: $5,215.67
  2. Instantly + Outreach2day mailboxesInstantly + Outreach2day mailboxes: $5,486.67
  3. Outreach2day all-inOutreach2day all-in: $2,866.67
250,000 a day · 5,500,000 a month10,000 mailboxes · USD a month
  1. Outreach2day all-inOutreach2day all-in: $7,166.67
EmailBison + Outreach2day mailboxes, Instantly + Outreach2day mailboxes: no published price at this volume, so no bar.
500,000 a day · 11,000,000 a month20,000 mailboxes · USD a month
  1. Outreach2day all-inOutreach2day all-in: $14,333.33
EmailBison + Outreach2day mailboxes, Instantly + Outreach2day mailboxes: no published price at this volume, so no bar.
1,000,000 a day · 22,000,000 a month40,000 mailboxes · USD a month
  1. Outreach2day all-inOutreach2day all-in: $28,666.67
EmailBison + Outreach2day mailboxes, Instantly + Outreach2day mailboxes: no published price at this volume, so no bar.
Monthly cost of EmailBison and Instantly setups from 25,000 to 1,000,000 cold emails a day
Setup25,000 a day550,000 a month1,000 mailboxes50,000 a day1,100,000 a month2,000 mailboxes100,000 a day2,200,000 a month4,000 mailboxes250,000 a day5,500,000 a month10,000 mailboxes500,000 a day11,000,000 a month20,000 mailboxes1,000,000 a day22,000,000 a month40,000 mailboxes
EmailBison + Outreach2day mailboxes$1,565.67$849 more$2,782.33$1,349 more$5,215.67$2,349 moreCustom pricing (not published)Custom pricing (not published)Custom pricing (not published)
Instantly + Outreach2day mailboxes$1,422.67$706 more$2,748.33$1,315 more$5,486.67$2,620 moreCustom pricing (not published)Custom pricing (not published)Custom pricing (not published)
Outreach2day all-in$716.67$1,433.33$2,866.67$7,166.67$14,333.33$28,666.67

25 cold emails per mailbox a day and 5 mailboxes per domain: 25,000 a day = 1,000 mailboxes and 200 domains; 50,000 a day = 2,000 mailboxes and 400 domains; 100,000 a day = 4,000 mailboxes and 800 domains; 250,000 a day = 10,000 mailboxes and 2,000 domains; 500,000 a day = 20,000 mailboxes and 4,000 domains; 1,000,000 a day = 40,000 mailboxes and 8,000 domains. A month is 22 sending days, so emails a month = emails a day × 22. Each tool at the published plan that covers the volume; where the vendor publishes no price at that size (a top plan that stops below it, or "contact sales"), the cell says so and the chart leaves it out. Domains at $13 a year, spread over 12 months, are in every total.

Every line at scale

  • EmailBison + Outreach2day mailboxes, 25,000 a day: EmailBison Base Plan + 1 extra 250K bucket ($849) source (opens the vendor's page in a new tab) + 1,000 Outreach2day mailboxes at $0.50 (volume price from 1,000) ($500) + 200 domains at $13 a year ($216.67) = $1,565.67
  • EmailBison + Outreach2day mailboxes, 50,000 a day: EmailBison Base Plan + 3 extra 250K buckets ($1,349) source (opens the vendor's page in a new tab) + 2,000 Outreach2day mailboxes at $0.50 (volume price from 1,000) ($1,000) + 400 domains at $13 a year ($433.33) = $2,782.33
  • EmailBison + Outreach2day mailboxes, 100,000 a day: EmailBison Base Plan + 7 extra 250K buckets ($2,349) source (opens the vendor's page in a new tab) + 4,000 Outreach2day mailboxes at $0.50 (volume price from 1,000) ($2,000) + 800 domains at $13 a year ($866.67) = $5,215.67
  • Instantly + Outreach2day mailboxes, 25,000 a day: Instantly Light Speed + 4 Outbound add-ons ($706) source (opens the vendor's page in a new tab) + 1,000 Outreach2day mailboxes at $0.50 (volume price from 1,000) ($500) + 200 domains at $13 a year ($216.67) = $1,422.67
  • Instantly + Outreach2day mailboxes, 50,000 a day: Instantly Light Speed + 11 Outbound add-ons ($1,315) source (opens the vendor's page in a new tab) + 2,000 Outreach2day mailboxes at $0.50 (volume price from 1,000) ($1,000) + 400 domains at $13 a year ($433.33) = $2,748.33
  • Instantly + Outreach2day mailboxes, 100,000 a day: Instantly Light Speed + 26 Outbound add-ons ($2,620) source (opens the vendor's page in a new tab) + 4,000 Outreach2day mailboxes at $0.50 (volume price from 1,000) ($2,000) + 800 domains at $13 a year ($866.67) = $5,486.67
  • Outreach2day all-in, 25,000 a day: 1,000 mailboxes at $0.50 (volume price from 1,000), warmup and sequencer included ($500) + 200 domains at $13 a year ($216.67) = $716.67
  • Outreach2day all-in, 50,000 a day: 2,000 mailboxes at $0.50 (volume price from 1,000), warmup and sequencer included ($1,000) + 400 domains at $13 a year ($433.33) = $1,433.33
  • Outreach2day all-in, 100,000 a day: 4,000 mailboxes at $0.50 (volume price from 1,000), warmup and sequencer included ($2,000) + 800 domains at $13 a year ($866.67) = $2,866.67
  • Outreach2day all-in, 250,000 a day: 10,000 mailboxes at $0.50 (volume price from 1,000), warmup and sequencer included ($5,000) + 2,000 domains at $13 a year ($2,166.67) = $7,166.67
  • Outreach2day all-in, 500,000 a day: 20,000 mailboxes at $0.50 (volume price from 1,000), warmup and sequencer included ($10,000) + 4,000 domains at $13 a year ($4,333.33) = $14,333.33
  • Outreach2day all-in, 1,000,000 a day: 40,000 mailboxes at $0.50 (volume price from 1,000), warmup and sequencer included ($20,000) + 8,000 domains at $13 a year ($8,666.67) = $28,666.67

Why each plan at scale

Where they differ

Private instance or shared platform

EmailBison runs each customer on its own single-tenant instance with at least two dedicated IPs and managed rotation, and routes sending to personal addresses through a separate network ($249 a month for 250,000 sends). White label is in the base plan, so agencies resell it under their own brand.

Instantly is multi-tenant: campaigns share its sending infrastructure, with a dedicated sending server and IP rotation from Light Speed and a private deliverability network on Enterprise.

What each one counts

EmailBison counts emails only: 500,000 a month with unlimited leads, workspaces and teammates, and sending stops at the cap until you upgrade. Instantly counts emails and uploaded contacts as a running total, 25,000 contacts on Hypergrowth plus 25,000 per $87 add-on.

For large lists that are rarely cleaned, EmailBison's unlimited leads remove the contact arithmetic. For small and mid volume, Instantly's lower plans cost less.

Mailboxes, warmup and buying

Instantly sells done-for-you Google accounts at $5 a month that stay inside Instantly. EmailBison sells none and mentions a partner network without prices. Both connect Google, Microsoft and SMTP accounts you own; EmailBison keeps SMTP accounts from vendors outside its approved list out of its warmup pool.

Instantly has a 14-day trial and refunds no fees. EmailBison starts with a demo, publishes no trial and no refund policy, and supports customers in a private Slack channel. Both have an API and an MCP server; EmailBison's MCP URL is set up inside the app.

Fit

Which one to pick

EmailBison

Pick EmailBison if

  • You want your own instance with dedicated IPs in the base price
  • You resell sending to clients under your own brand
  • You send hundreds of thousands of emails to large lists

Instantly

Pick Instantly if

  • You send under 220,000 emails a month and want the lower plan price
  • You want a trial before talking to sales
  • You want to buy mailboxes from the sequencer

Outreach2day

Where Outreach2day fits

Outreach2day is a third option: mailboxes, warmup and a sequencer in one subscription. It is ours, so it has its own section.

Outreach2day is the mailbox line for either one: $2.50 per SMTP/IMAP mailbox with warmup, synced into Instantly by API key or added to EmailBison in bulk with the SMTP/IMAP logins from our CSV export. At 10,000 a day our 400 mailboxes are $1,000 a month.

For email-only sending without a separate sequencer, Outreach2day all-in is $686.67 a month at 10,000 a day with our sequencer included. We do not offer EmailBison's private instance or white label.

Outreach2day mailboxes are $2.50 a mailbox up to 99, $1.50 from 100, $0.50 from 1,000, with warmup, the sequencer and the replies inbox included at every tier. For larger volumes and better prices there is the Enterprise plan: book a call and we size it with you.

Outreach2day

  • Warmup and sending included
  • $2.50 a mailbox, 12 minimum
  • Month-to-month billing
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FAQ

EmailBison vs Instantly: questions

How much does EmailBison cost compared with Instantly?

EmailBison is $599 a month for 500,000 emails. Instantly is $47 for 5,000, $97 for 125,000 and $358 for 500,000 on monthly billing.

Is EmailBison better than Instantly for agencies?

It is built for them: white label, unlimited workspaces and teammates, and a private instance in the base plan. Instantly suits agencies sending less than about 220,000 emails a month on a lower budget.

Does EmailBison have a free trial?

None is published; access starts with a demo. Instantly has a 14-day trial.

Do both include warmup?

Yes. EmailBison includes a private warmup pool; Instantly includes unlimited warmup.

Can I use Outreach2day mailboxes in EmailBison?

Yes. EmailBison bulk-uploads custom SMTP accounts from a CSV; our export has the SMTP/IMAP settings.

Deliverability call

Talk to our deliverability team

Book a call with the people who run our mailbox infrastructure. We look at your current setup and tell you what to change. Mailboxes are $1.50 from 100 and $0.50 from 1,000; for larger volumes we size an Enterprise plan with you.

  • Review your domains, DNS records and current inbox placement
  • Size the setup: domains, mailboxes per domain and daily volume per mailbox
  • Plan warmup and the move from your current provider or sequencer
  • Larger volumes: the Enterprise plan and its price for your setup

Free call

See open times in your time zone and book on this page.

Or open the booking page

Related

More on EmailBison and Instantly

Sources

Each vendor's own pages. Vendors change prices and plans; if something here is out of date, write to support@outreach2day.com and we will fix it.

EmailBison
Instantly
Outreach2day

Full volume from day 14: 25 cold emails a mailbox a day

Add domains, create mailboxes and turn on warmup. You see every mailbox's warmup numbers from day one.

Book a call
Create mailboxes$2.50 a mailbox, all in